Product Manager, Growth

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re looking for a high-impact Product Manager, Growth to lead optimization across our acquisition funnels from landing page to checkout. You’ll play a pivotal role in expanding our reach, driving conversion, and ensuring every touchpoint on our site effectively introduces parents to the Good Inside experience.

As the owner of our growth funnels, you’ll partner with a dynamic cross-functional team to develop and execute data-driven strategies that convert curiosity into commitment. If you thrive in fast-moving environments, communicate with clarity, and have a proven record of driving measurable growth, we’d love to meet you.

This role reports to the Senior Product Manager, Growth, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

• Own and optimize the end-to-end site experience, from landing page through checkout, to drive acquisition of the Good Inside membership.
• Partner cross functionally with Marketing, Social, Partnerships, and Brand teams to align growth strategies and maximize impact.
• Design and analyze experiments that uncover actionable insights and inform future growth opportunities.
• Monitor funnel performance and user behavior to identify friction points and prioritize high-leverage improvements.
• Define and manage analytics requirements, ensuring all growth initiatives are accurately tracked and measured.
• Establish ambitious KPIs and relentlessly track progress against goals.
• Present clear, compelling growth insights and recommendations to leadership.
• Stay on the cutting edge of growth strategies and technologies, always looking for new ways to expand reach and improve conversion.

Your Skills & Experience 

• 3+ years of proven success in growth and product management in consumer tech
• Proven track record of driving user acquisition and conversion growth through data-driven experimentation.
• Deep understanding of funnel optimization, conversion best practices, and A/B testing.
• Familiarity with growth tools, analytics platforms, and experimentation frameworks.
• Sharp analytical skills with a data-driven approach to problem-solving
• Comfortable operating in ambiguous, fast-paced environments with cross-functional collaboration.
• Experience leading high-impact acquisition campaigns
• Excellent communication and presentation skills, clear, and action-oriented.
• Meticulous attention to detail and excellent project management skills
• Results-oriented with a hunger for achieving and exceeding targets

What We Offer

• Competitive Compensation: base salary for this role will be $130-150k annually
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.