Content Lead - (12-months Fixed-Term Contract – Renewable / Convertible)

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.

Our Values:

Dream big
—Be visionary, strategic, and open to innovation

Build great things
—Work in service of our users, always improving and pushing higher

Operate as an owner
—Take responsibility with bold decision-making and bias for action

Win like a sports team
—Be trusting and collaborative while empowering others

Learn and grow fast
—Never stop learning and iterate fast

Share our passion
—Share ideas and practice enthusiasm and joy

About the team:

The Goodnotes Brand Marketing team is a passionate group of individuals who are dedicated to making the Goodnotes brand shine. Our team works with the creative studio, performance marketing, B2B, design and product teams to shape our community, influencer marketing, social media, and content. Join us as we inspire new dimensions of productivity, creativity, and learning.

About the role:

We’re looking for a strategic and systems-minded Content Editor to build and scale Goodnotes’ content engine from the ground up. This is a highly cross-functional role that will sit at the center of Brand, B2B, and Product Marketing—owning the foundations that allow our content to scale.

You’ll be responsible for designing and operating our content system. Establishing editorial standards, tone of voice, and content guidelines; managing a network of freelance creators and copywriters; and leveraging AI-powered tools and automations to scale high-quality content efficiently. This role is about building for the future; setting the infrastructure that enables Goodnotes to grow into a global brand with clarity and consistency.

You’ll report directly to the Brand Marketing Lead and partner closely with Product, B2B and Growth teams to support content across blog, thought leadership, podcasts, video scripts, PR events, and more.

This is the role for you, if you’re excited to work on the things listed below:

• Curate Goodnotes content; reviewing, shaping, and elevating quality across blog posts, thought leadership, video scripts, podcasts, and event content.
• Build a centralized, scalable content operations system to support Brand, B2B, and future global content needs. Creating repeatable processes for content planning, production, review, and publishing across channels.
• Establish content guidelines, tone of voice, and editorial standards to ensure consistency across teams and formats.
• Manage a freelancer network (writers, editors, creators), serving as the primary point of contact and ensuring brand alignment with creative studio.
• Leverage AI-powered content tools and automations to accelerate content creation while maintaining quality and brand voice.
• Train and refine AI models and prompts to support content ideation, drafting, repurposing, and localization.

The skills you will need to be successful in the above:

• Excellent written and spoken English, with a strong editorial eye and ability to refine tone, clarity, and narrative.
• Experience building or running content systems, editorial operations, or content programs at scale.
• Strong understanding of brand voice, storytelling, and thought leadership, across both consumer and B2B audiences.
• Experience managing freelancers or agencies.
• Comfort working with AI tools and automation platforms.
• Ability to think strategically while also executing operationally.
• Highly organized, proactive, and comfortable building new systems.
• Strong collaboration skills and experience working cross-functionally with marketing, product, and leadership teams.

Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role-specific call, combined with a live technical assessment to discuss your background and skillset for this role in more detail
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
• An AI literacy interview, to gauge how you work with AI
• A call with our Head of Marketing

What’s in it for you:

• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents

Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.