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Senior Vice President of Marketing

Los Angeles

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials. Check out a pair and join the movement!


ABOUT THE ROLE

When you were a kid did you put on juggling shows for your neighborhood? And not because you were a good juggler - god, no! You sucked! But because you wanted to see how many people you could draw in by making the coolest, most intriguing advertising posters. Did you keep track of the attendance numbers each time, tweaking your poster to keep what worked and ditch what didn’t? Then you might be the missing puzzle piece to goodr’s Marketing team!

We are seeking a Senior Vice President of Marketing to lead our charge into the hearts (and wallets) of our customers. This role requires a strategic thinker with a strong focus on paid marketing, retention communications, and social media, as well as a solid foundation in data analysis. If you thrive on creativity, love crunching numbers, and can make a killer campaign out of thin air, this role is for you! (Juggling skills not required…)

 

RESPONSIBILITIES

LEADERSHIP

  • Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  • Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  • Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  • Own your department’s budget and ensure its accuracy
  • Use imagination and wisdom to set team goals and communicate them clearly
  • Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

  • Develop and implement strategic long-term marketing plans that align with the company’s business objectives and enhances brand positioning
  • Leads our direct to consumer marketing department with oversight over our Media (includes paid and owned strategies), Social Media, Comms/SMS, and Sports Marketing & Partnership teams
  • Utilize data analysis to drive decision-making and optimize marketing strategies 
  • Monitor performance metrics and consumer insights to inform ongoing initiatives
  • Oversee brand development and positioning to ensure a consistent and impactful brand message across all channels
  • Working cross functionally to ensure synergy across Consumer and Retail marketing teams
  • Design and execute multi-channel marketing campaigns that effectively engage target audiences, drive conversions, and deliver measurable results
  • Evaluates and improves operational processes and policies
  • Monitor, scrutinize, and improve marketing campaigns
  • Guide the brand positioning by developing comprehensive global marketing strategies for short- and long-term business growth and engagement
  • Ensure marketing strategies align with the brand's vision and ethos
  • Develop growth opportunities and encourage your team to do the same!
  • Oversee marketing initiatives' financial performance, ensuring alignment with marketing goals and KPIs, driving sustainable revenue growth
  • This role is in the Marketing Department and will report directly to the Chief Marketing Officer
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Asks a lot of questions 
  • 10+ years experience in senior brand and consumer marketing roles in CPG industry
  • Extensive experience in paid media, comms, social, sports, and cross functional marketing
  • Freakin’ awesome communicator and direction giver
  • Experience in leading a marketing department is a MUST
  • Solid competitive understanding of CPG industry and market trends
  • Proven track record of developing and executing marketing magic that drives growth and profitability
  • Has an in-depth understanding of team dynamics
  • Loves creativity, storytelling, and growing brands
  • A digital marketing wizard with experience with various tools and platforms
  • Strong analytical skills and experience with data-driven decision-making
  • Solid organizational skills including attention to detail and multitasking skills (with your juggling skills this is a given!)
  • Loves the work more than a paycheck
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $244K - $264K, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 12 weeks to complete (we've allotted time to celebrate the holidays obvi) and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with HR team member

4. 20 minute culture interview with HR team member

5. 30 minute virtual interview with hiring manager

6. 20 minute virtual interviews with hiring panel

7. 60 minute in-person assignment and presentation with group panel

8. Final interview with CMO

9. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools.

 

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