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Growth Marketing Manager

Los Angeles

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!


ABOUT THE ROLE

Are you ready to channel your inner Tony Stark and take our growth marketing to superhero status? If you’ve got the creativity of a viral TikTok and the analytical skills of Sherlock Holmes, we want you to join our crew and make marketing magic as the Growth Marketing Manager.

We’re seeking a dynamic individual who’s ready to elevate our brand and drive our growth strategy. You’ll be the mastermind behind innovative marketing campaigns that resonate with our community and amplify our presence. If you thrive on data, creativity, and a little bit of fun, this is the role for you! Join the team and help take our brand to new heights!

RESPONSIBILITIES

  • Oversee paid acquisition strategic initiatives and monitor performance across direct to consumer channels
  • Utilize data-driven marketing strategies to optimize and grow our revenue, user base, and brand presence
  • Perform in-depth analysis of user data and metrics to optimize growth campaigns
  • Work cross functionally to ensure campaigns are executed from brief to completion
  • Build tracking and share key growth KPIs regularly, ensuring accountability of overall acquisition performance
  • Use insights to refine strategies and maximize ROI
  • Monitors campaigns and creates insightful reporting and analytics to evaluate outcomes
  • Ensure product requests create meaningful differentiation and drive business growth
  • This role is in the Consumer Marketing Department and will report directly to the SVP of Marketing
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Loves everything above
  • Asks a lot of questions 
  • 5+ years experience in growth marketing or digital marketing 
  • Strong understanding of paid media and sales acquisition strategies 
  • Solid organizational skills including attention to detail and multitasking skills
  • Excellent communication, presentation, and interpersonal skills 
  • Insanely data driven and excellent analytical skills
  • Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
  • A rockstar problem solver who can coordinate multiple departments and hold teams accountable
  • Loves the work more than a paycheck 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary Range:  $115k - $130, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete (some of that time is allotted to celebrate the holidays obvi) and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with HR team member

4. 20 minute culture interview with HR team member

5. 90 minute in-person interview with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools.

 

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