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Email/SMS Marketing Lead

Los Angeles

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!


ABOUT THE ROLE

Your dream is to sell sunglasses online—all day, every day. Diving into data and finding actionable insights may seem like a drag to most, but to you it is NIRVANA (the feeling, not the band. Well, actually, the band too, if you are into them). You are knowledgeable on digital marketing platforms, e-commerce, enjoy working on multiple projects with multiple people, and thrive in a creative and autonomous environment.

Sound like you? Glorious! The Email/SMS Marketing Lead position will be tasked with overseeing Email and SMS marketing initiatives surrounding our business-to-business (B2B), direct-to-consumer (D2C), and global channels. You’ll work closely with the Email/SMS counterpart and multiple teams on all projects to grow the goodr brand. So if you love getting sh!t done, the creative process, optimizing open rates, subject lines, and CTAs, all while working with some pretty cool peeps, this job is for you.

 

RESPONSIBILITIES

  • Lead the development of fun and on-brand email marketing campaigns and consumer promotions to drive e-commerce sales
  • Drive email and SMS roadmap to implement and drive strategies that grow email and SMS subscriber base, channel sales, and performance
  • Identify and flag key opportunities for A/B testing, execute, and then analyze results for continual optimization of channel
  • Oversee all executional tasks for Master Marketing Calendar for email and SMS plans
  • Be the subject matter expert to build strategies that drive overall sales and marketing tactics to drive both customer acquisition and increase customer retention
  • Analyze data to draw key recommendations around optimization for our B2B, D2C, and global sales channels 
  • Lead and create automated trigger/drip email programs that drive customer engagement, first time purchase, repeat orders, and CLTV
  • Review consumer and business data to make informed decisions about our email and SMS marketing strategy
  • Maintain dashboards of performance for key online channels to share with internal stakeholders
  • Coordinate with creative and content teams to create marketing campaigns
  • Utilize Klaviyo and Attentive for email and SMS marketing campaigns and performance improvements 
  • Monitor and provide weekly, monthly, quarterly and annual reporting and insights (for total email/SMS, and by campaign/segment), identifying opportunities to drive optimal open rates, click rates, and revenue per send
  • Track monthly spend across ESP and SMS platforms
  • Own internal communication around the ESP and SMS calendars
  • Ensure that goodr vibes are consistent every day you roll out of bed
  • This role is in the Media team and will report directly to the Director of Media
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science)
  • 7+ years of work experience in email and SMS!
  • Strong knowledge of ESP and SMS platforms for execution and reporting is an absolute MUST
  • Ability to build and drive email/SMS campaigns using creativity and standard practices
  • Solid organizational skills including attention to detail and multitasking 
  • Strong analytical skills and ability to identify opportunities in data
  • Asks a lot of questions
  • Thinks planning and organizing are fun
  • Has experience leading projects
  • Has a growth mindset
  • Loves the work more than a paycheck
  • Thinks marketing is fun
  • Is happy to give away credit to their team
  • Loves getting and giving feedback
  • Is into personal growth
  • Is proactive and an independent problem solver! (Can you google a question?)


WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $115k - $130k, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory interview with HR team member

4. 20 minute culture interview with HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools.

 

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