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Vice President of Sales

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!


ABOUT THE ROLE

Some people can get down with being a follower. But you? You can’t follow. You can only lead!!! Sure, you got detention that one time in kindergarten when you refused to play “follow the leader” because the teacher picked Kenny to be the leader and not you… but besides that one snafu, your life of leading has brought pure euphoria.

If you want to continue that streak of happiness brought on through leadership, you’re probably the Vice President of Sales we are looking for! By coming up with sales strategies and processes, in addition to challenging the entire sales team, you’d be helping the company become the best it can be.

RESPONSIBILITIES

  • Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  • Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  • Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  • Own your team’s budget and ensure its accuracy
  • Use imagination and wisdom to set team goals and communicate them clearly
  • Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

  • Use strategic growth planning to set sales goals, targets, and KPIs for the sales team
  • Design and execute retail acquisition strategies to drive growth across national big-box retailers (Target, Dick’s Sporting Goods, DSW, Academy Sports, etc.)
  • Lead and define the strategic vision for the retail account management function of the team, ensuring alignment with company goals and priorities
  • Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base
  • Develop and implement processes and tools to drive sales growth, including managing Salesforce to track metrics, improve pipeline visibility, and boost team performance
  • Direct the sales team operations and develop the tactics, operational plans, and processes for sales
  • Ensure seamless and proactive communication between the company and partners, encouraging the team to address issues promptly and maintaining high client satisfaction
  • Travel to trade shows, field visits, etc. to gain exposure, strengthen relationships, and increase revenue
  • Direct all account managers as well as guide the team to find new opportunities
  • Offer knowledge of retail strategy and best practices to ensure growth across retail accounts
  • Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance
  • Directs and oversees an organization's channel sales policies, objectives, and initiatives
  • Sets short- and long-term channel sales strategies and evaluates effectiveness of current programs
  • Builds and develops effective sales and support teams with recruiting, mentoring, and training
  • Participates in meetings, presentations, and demos to support or close strategic or high-value sales
  • This role will be leading the Sales team and will report directly to the SVP of Sales and Retail Marketing
  • Perform other related duties as assigned


ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • 10+ years experience in the sales field including Consumer Packaged Goods (CPG) sales 
  • A strong track record managing national chain retailers like Target, Dick’s Sporting Goods, etc.
  • Experience in leading a sales or retail management team is a MUST
  • Salesforce experience is required 
  • Has an in-depth understanding of team dynamics
  • Solid organizational skills including attention to detail and multitasking skills
  • Known for being a master at communication and coaching
  • Leading is your middle name
  • Proven experience working in retail strategy for consumer packaged goods brands
  • Practiced in developing and building retailer relationships
  • Strong working knowledge of Netsuite and Asana is a BIG plus
  • Previous experience setting & holding team accountable to sales metrics 
  • Familiarity with the sports and outdoors categories is preferred
  • Mad bonus points for experience with CRM platforms
  • Enjoys driving the sales process from start to finish and coaching others along the way
  • Loves the work more than a paycheck 
  • Thinks planning and organizing are fun
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $150K - $190K, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 12 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory interview with HR team member

4. 20 minute culture interview with HR team member

5. 30 minute virtual interview with hiring manager

6. 15-30 minute virtual interviews with various leaders and peers

7. 60 minute in-person assignment and presentation with group panel

8. Final interview with an executive leader

9. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

  • Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
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