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Vice President of Digital Marketing

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!


ABOUT THE ROLE

Are you a digital mastermind with the strategic chops of a chess grandmaster and the screen time stats of a TikTok teen? Can you wrangle data, tame algorithms, and still make sure the brand voice is sassier than your group chat? goodr is on the hunt for a VP of Digital Marketing who can turn clicks into cult followings and strategy decks into performance-driven gold. You’ll unify our digital kingdom, sprinkle in some storytelling magic, and make sure all roads lead to us looking cool AF online. Basically, you’re the Gandalf of growth—but with more interwebs and less beard. If you’ve ever yelled “optimize that funnel!” in your sleep, this one’s for you.

RESPONSIBILITIES

LEADERSHIP

  • Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  • Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  • Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  • Own your team’s budget and ensure its accuracy
  • Use imagination and wisdom to set team goals and communicate them clearly
  • Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

  • Own and evolve the overall digital direct to consumer strategy for goodr to drive growth, engagement, and brand impact across all digital channels 
  • Lead and unify digital marketing direction across E-commerce, Customer Experience, Growth and Marketplace disciplines
  • Ensure all digital strategy maintains alignment with goodr’s overall marketing and business objectives
  • Own the P&L and GTM strategy for Direct To Consumer
  • Translate high-level goals into actionable digital initiatives, balancing brand expression with performance outcomes across
  • Partner closely with the leadership of each digital team to align on strategy and ensure seamless execution of key initiatives
  • Set clear performance targets and success metrics that align with business goals 
  • Use data and insights to drive prioritization, optimize execution, and uncover opportunities for innovation within digital space
  • Oversee the planning, execution, and analysis of D2C campaigns and initiatives that fuel customer acquisition, retention, and loyalty
  • Ensure consistency in digital brand voice, tone, and storytelling while tailoring content and experiences to platform-specific behaviors and trends
  • Lead experimentation efforts to uncover new digital opportunities, leveraging A/B testing, emerging technologies, and channel innovation
  • Collaborate closely with cross-functional teams (Brand, Creative, Product, Customer Experience) to deliver cohesive, compelling digital experiences
  • Monitor industry shifts, consumer behavior, and platform changes to ensure goodr stays ahead of digital trends and maintains competitive advantage
  • This role is in the Digital Marketing department and will report directly to the Chief Marketing Officer
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • 10+ years in digital marketing, e-commerce, or digital strategy with a minimum of 5 yrs in leadership positions
  • Proven success scaling D2C and omni-channel digital businesses, ideally within a consumer product or lifestyle brand
  • Experience leading cross-functional teams and agency partners across digital marketing and e-commerce space is a MUST
  • Familiarity with digital tools and platforms 
  • Expertise in customer acquisition, retention, and lifetime value strategies through full-funnel marketing approaches
  • Master of digital strategy and extremely analytical 
  • Proven ability to lead teams in fast-paced, collaborative environments
  • Has an in-depth understanding of team dynamics
  • Excellent visual and verbal communication skills
  • Strong portfolio demonstrating cross-disciplinary leadership and successful campaign outcomes
  • Solid organizational skills including attention to detail and multitasking skills
  • Loves the work more than a paycheck
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $180K - $230K, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 20 minute virtual introductory interview with HR team member

4. 20 minute virtual culture interview with HR team member

5. 30 minute virtual interview with hiring manager

6. 20 minute virtual interviews with various leaders and peers

7. 60 minute in-person assignment and presentation with group panel

8. Final interview with CEO

9. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

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  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
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