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Innovation Strategist

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!


ABOUT THE ROLE

At goodr, we believe innovation isn’t just about keeping up. Nope, it’s about leading the flock. As our Innovation Strategist, you’ll be the curious mind and fearless explorer shaping the future of our product line. You’ll dig deep into customer insights, scan far beyond the sunglasses industry for inspiration, and dream up ideas that keep us fresh, competitive, and on brand. You’ll rally the team around bold new concepts, bridge the gap between vision and execution, and help chart a product roadmap that blends long-term vision with short-term wins. If you’re equal parts creative thinker, data nerd, and hype-builder, this is your runway.

RESPONSIBILITIES

  • Lead the new model innovation strategy by continuously scanning market trends, adjacent industries, cultural shifts, and emerging technologies to identify breakthrough product and technology opportunities
  • Conduct deep-dive interviews and ethnographic research with customers to uncover unmet needs, pain points, and emerging lifestyle trends
  • Synthesize insights from customer research, market analysis, and trend monitoring into clear recommendations that guide product direction
  • Facilitate high-energy workshops and brainstorming sessions with internal teams to spark and shape novel product concepts
  • Develop compelling business cases outlining market potential, projected revenue, cost implications, and strategic fit
  • Create and test prototypes or concept mock-ups to gather early customer feedback and refine ideas
  • Collaborate with product development to assess technical feasibility, ensuring concepts are both desirable and buildable
  • Act as the bridge between customer insights and development execution, championing ideas that balance innovation, viability, and brand identity
  • Champion innovation initiatives across the organization, securing buy-in from leadership and aligning cross-functional teams on shared goals
  • Partner with product managers to translate the innovation strategy into a detailed, prioritized product roadmap
  • Communicate the long-term vision to inspire alignment, while balancing long-term innovation goals with short-term tactical needs
  • Provide ad-hoc product strategy reporting, trend analyses, customized insights, and special projects for key stakeholders
  • No direct reports – you get to lead the strategy, without managing your fellow flamingos
  • This role is in the Product Strategy team and will report directly to the Director of Product Strategy
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Asks a lot of questions 
  • 7+ years experience in the eyewear industry is a MUST
  • Proven track record in product strategy, development, or innovation
  • Deep understanding of eyewear market dynamics, consumer preferences, and competitive landscapes
  • Working knowledge of engineering processes and materials
  • Experience building business cases, forecasting market potential, and assessing technical feasibility
  • Master at conducting qualitative research, turning interviews into “aha” moments
  • Proficient in Excel/Google Sheets and comfortable working with sales and customer data
  • Strong analytical and strategic thinking skills with attention to detail
  • Ability to lead cross-functional initiatives from discovery through execution
  • Confident public speaker who can rock a room and inspire a crowd
  • Thrives on collaboration, takes initiative, and works with a sense of urgency
  • Loves the work more than the paycheck
  • Thinks research and innovation are fun
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $115K - $130K, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 35 minute introductory interview with HR team member

4. 90 minute virtual interview with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

  • Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools. 

 

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