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VP of Retail Flagship

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!


ABOUT THE ROLE

Are you a strategic mastermind who believes that "mediocre retail" is a personal insult? We’re looking for a VP of Retail Flagship to own our end-to-end strategy and turn our retail stores into the stuff of legends. You’ll be the author of the Flagship Playbook, defining everything from how we connect with our customers to how we optimize our financial performance, all while leading new store openings like a true captain.

We need someone who can represent the retail front at the senior level, translating boring data into actionable brand storytelling that makes people want to literally live in our stores! If you have the vision to choose our next locations and the grit to uphold "customer-obsessed" standards, apply today!!!

RESPONSIBILITIES

  • Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  • Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  • Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  • Own your team’s budget and ensure its accuracy
  • Use imagination and wisdom to set team goals and communicate them clearly
  • Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

  • Own the end-to-end flagship retail strategy from customer experience to financial performance
  • Define and uphold non-negotiable retail experience standards across all locations (we call these Cabanas!)
  • Deliver a customer-obsessed retail experience, bringing the goodr brand to life through immersive, customer-first stores
  • Create, maintain, and evolve the Flagship Playbook, including staffing & roles, training, merchandising standards, events & activations, and operating rhythms
  • Act as the primary bridge between brand, retail operations, and growth, ensuring alignment and execution
  • Define flagship expansion criteria, including market selection, store formats, and rollout sequencing
  • Lead new store openings from concept through launch, ensuring consistent execution and scalability
  • Partner with Finance and Systems teams to optimize retail tooling and reporting, including Shopify POS
  • Establish and monitor retail KPIs to drive performance, accountability, and continuous improvement
  • Represent the organization at the executive level, influencing company-wide strategy and priorities
  • Translate customer insights into actionable improvements across store experience, product feedback, and brand storytelling
  • This role is in the Retail Marketing Department and will report directly to the SVP of Sales & Retail Marketing 
  • Perform other related duties as assigned


ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • 12+ years of experience in retail leadership, flagship operations, or multi-location retail environments
  • Proven experience owning P&L responsibility and driving profitable retail growth is a MUST
  • Expert in scaling retail concepts and opening new locations
  • Knowledge of Shopify POS (this is required!)
  • Willing and able to travel as needed for store visits, openings, and key initiatives
  • Strong strategic thinker with the ability to execute at speed
  • Exceptional people leader with a track record of building and scaling high-performing teams
  • Deep understanding of customer experience metrics (CSAT, NPS, CES, VOC) and how to operationalize insights
  • Freakin’ awesome communicator who can align executives, operators, and frontline teams
  • Highly organized, decisive, and comfortable operating in ambiguity
  • Loves the work more than a paycheck
  • Loves the work more than a paycheck
  • Loves to create order out of chaos
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is doing great work (not just partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

 

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $190k-$215k, final offer will be made within this range based on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 35 minute introductory interview with HR team member

4. 90 minute virtual interview with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

  • Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*
  • We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

 

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