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Affiliate & Influencer Growth Manager

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: This role is required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!


ABOUT THE ROLE

Do you just get Influencers? You know…those magical beings who can turn avocado toast into a lifestyle brand and make us question if we really need a second cup of coffee (spoiler: we do!). If you live and breathe creature culture and know how to spot the next big thing, this role is for you. 

The Affiliate & Influencer Growth Manager owns and scales goodr’s creator ecosystem across paid influencer campaigns and affiliate-driven revenue. Sitting at the intersection of brand, growth, finance, and data, this role blends storytelling with performance to turn creators into a measurable, scalable growth channel. 

You’ll build long-term creator partnerships, fuel GTM moments, and ensure influencer and affiliate programs deliver both cultural impact and real business results. All while keeping things fun, smart, and on-brand.

 

RESPONSIBILITIES

  • Design, launch, and scale an influencer affiliate program from inception, delivering the strategic roadmap, affiliate strategy, and hands-on implementation
  • Drive the strategy, execution, and optimization of all paid influencer and affiliate programs to meet both brand awareness and revenue targets
  • Identify, vet, and recruit creators across social commerce platforms who align with brand voice and campaign objectives
  • Develop comprehensive briefs, contracts, and performance playbooks to guide creator content and ensure brand alignment
  • Manage the full lifecycle of creator relationships, including onboarding, contract negotiation, payouts, and long-term loyalty incentives
  • Own the influencer affiliate marketing program by setting commission structures and CPA targets to ensure profitable ROI and contribution margin
  • Manage and scale the affiliate program through active coaching and by transitioning high-performing brand ambassadors into revenue-driving roles
  • Collaborate with Paid Media and Social teams on content whitelisting, paid amplification, and multi-channel content reuse
  • Partner with our Finance, Legal, and Business Intelligence teams to manage budgets, ensure FTC compliance, and maintain attribution accuracy
  • Define success metrics and produce regular performance readouts to forecast growth and share actionable insights with leadership
  • Maintain high standards for content quality and brand safety across all active partnerships
  • Manage day-to-day program operations independently while escalating material risks or budget variances as needed
  • No direct reports – you get to lead the affiliate strategy, without managing your fellow flamingos
  • This role is in the Impression Marketing team and will report directly to the Awareness Marketing Manager
  • Perform other related duties as assigned


ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • 3+ years experience in affiliate and influencer marketing with a proven track record of managing TikTok Shop and/or Instagram programs 
  • BIG bonus points if you’ve worked with Amazon and YouTube affiliate programs
  • Affiliate software experience is a must!
  • Strong analytical, forecasting, and performance optimization skills
  • Familiarity with affiliate platforms, creator tools, and attribution analytics
  • Comfortable working with KPIs, dashboards, and revenue targets
  • Highly organized, proactive, and able to manage multiple initiatives with urgency
  • Collaborative, curious, and motivated by building high-impact growth programs
  • Proven track record of revenue ownership
  • Ability to contribute fresh ideas and guide influencers on producing high-quality, engaging content
  • Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously
  • Loves the work more than a paycheck 
  • Thinks planning and organizing are fun
  • Loves to create order out of chaos
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is doing great work (not just partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

 

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $100k-$115k, final offer will be made within this range based on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 30 minute introductory interview with HR team member

4. 30 minute panel interviews with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

  • Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*
  • We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools. 

 

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