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VP of National Sales

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!


ABOUT THE ROLE

Most people think Sales is just about closing deals, but you know it’s about building a high-performing engine. We’re looking for a Vice President of National Sales to own our revenue growth and channel performance by turning our Sales and Marketing efforts into one unified, unstoppable system. If you’re a CPG veteran who can lead a team of managers, crush top-line targets, and navigate a budget without losing your sense of play, you belong in the team!

RESPONSIBILITIES

LEADERSHIP

  • Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  • Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  • Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  • Own your team’s budget and ensure its accuracy
  • Use imagination and wisdom to set team goals and communicate them clearly
  • Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

  • Own top-line revenue targets across all National sales channels
  • Align sales and marketing efforts to hit growth goals
  • Develop and manage forecasting in partnership with our Finance team
  • Lead efforts to increase overall revenue through new business development and expansion into new retail markets or partnerships
  • Oversee and direct all aspects of goodr’s retail marketing and sales policies, objectives, and initiatives
  • Establish revenue targets, sales quotas, and other key performance indicators (KPIs) for sales team
  • Work alongside other marketing teams to build seasonal GTM Plans 
  • Design sales strategies and plans that align with company objectives, ensuring growth in both existing and new markets
  • Monitor and evaluate the performance of the sales team, identifying new opportunities
  • Design and implement effective retail marketing strategies that drive consumer engagement, brand awareness, and sales
  • Work closely with all marketing teams to ensure the brand is positioned effectively across various retail channels
  • Oversee the creation of promotional materials, special offers, and other incentives to boost retail sales
  • Utilize data analysis to drive decision-making and optimize marketing strategies
  • Monitor performance metrics and consumer insights to inform ongoing initiatives
  • Collaborate with other departments such as product development, operations, and finance to align retail and sales strategies with broader company goals
  • Advise on negotiations with retailers to secure favorable terms, placement, and marketing support
  • Monitor competitors and market conditions, adjusting strategies to maintain a competitive edge
  • Keep up to date on changing consumer preferences, market shifts, and emerging trends to anticipate future demand and adjust marketing/sales strategies accordingly
  • Identify target customer segments and create customized marketing strategies to address specific needs for our retail market
  • Develop and manage the budget for sales and retail marketing efforts
  • Analyze the return on investment (ROI) for various sales and marketing initiatives, optimizing efforts to improve profitability
  • Work with our Business Intelligence and Finance teams to provide regular sales forecasts and report on performance against financial targets
  • Ensure that the brand’s message and identity are consistent across all retail marketing and sales efforts
  • This role is in the Retail Marketing & Sales department and will report directly to the Chief Marketing Officer
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Asks a lot of questions 
  • Freakin’ awesome communicator and direction giver
  • 8+ years of experience in senior sales and retail marketing roles 
  • Proven retail experience within CPG and/or apparel, ideally with exposure to sport and/or fashion brands
  • Demonstrated marketing acumen, including experience building and executing GTM plans
  • Strong cross-functional collaborator, with the ability to align teams and drive outcomes
  • Data-driven mindset, with the ability to translate insights into action
  • Strong leader, coach, and motivator who can develop teams and drive performance
  • Experience using Salesforce. Shopify, Netsuite and Elastic would be a BIG plus!
  • Solid organizational skills including attention to detail and multitasking skills
  • Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
  • Loves the work more than a paycheck
  • Loves to create order out of chaos
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is doing great work (not just partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $180k - $215k, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 30 minute virtual interview with HR team member

4. 30 minute virtual interview with hiring manager

5. 25 minute virtual interviews with various leaders and peers

6. 45 minute in-person assignment and presentation with group panel

7. Final interview with hiring manager

8. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

  • Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
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