Director of People Operations & Experience

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Let’s be honest: People Operations at a growing company can be wild, but you’re the type of leader who thrives in the mix. As Director of People Operations & Experience, reporting directly to the SVP of People, you’ll serve as the strategic backbone of our department—owning the engine that keeps our entire employee experience seamless, compliant, and scalable. 

Every great organization needs a brilliant architect behind the scenes to make that happen. That’s where you come in. You’ll elevate our People Operations systems, strengthen our policies and practices, and help build a workplace experience that supports our people as we grow. You’ll lead and develop our People Operations and Workplace & Experience teams, bringing clarity, accountability, and operational excellence across both teams. If you love simplifying complexity, developing great teams, and turning ambitious ideas into scalable solutions, this is your stage.

ROLE RESPONSIBILITIES

• Architect, scale, and govern People Operations infrastructure, workflows, and technology platforms to support rapid organizational growth
• Lead, coach, and develop the People Operations team, establishing clear expectations, service standards, and accountability
• Lead People Operations compliance and risk management across applicable federal and state employment requirements
• Oversee benefits strategy and administration, compensation operations, and related vendor partnerships
• Lead cross-functional People Operations initiatives, including employment classification, systems modernization, and operational improvements
• Lead promotion and merit cycles, masterminding the systems that reward high performance and equitable growth
• Own contract negotiations, service level agreements, and performance evaluation for third-party People Operations vendors and service providers
• Leverage workforce reporting to evaluate organizational health, drive retention, and inform executive decision-making
• Lead operational workforce planning and organizational analysis in partnership with Finance and People Operations Partners
• Serve as the primary escalation point for complex employee relations, policy development and interpretation, and workplace risk mitigation, involving the SVP for significant risk or executive matters
• Set priorities and drive execution across both teams, aligning operational roadmaps and key initiatives with broader company strategic objectives
• Lead the Workplace & Experience team, providing direction, coaching, and accountability for workplace operations, facilities management, employee experience programs, and company-wide events
• Establish operating standards, resource plans, budgets, and performance measures across both People Operations and Workplace & Experience
• This role is in the People Herd and will report directly to the SVP of People
• Perform other related duties as assigned
  

LEADERSHIP RESPONSIBILITIES

• Challenge the status quo ALWAYS; “this is how we’ve always done it” is banned at goodr
• Build strong internal and external relationships through clear, concise, and influential communication
• Apply seasoned leadership to manage multi-team alignment and strategic department initiatives
• Act as a primary culture carrier, leading by example and living into goodr’s values of fun and authenticity
• Drive performance and personal growth through consistent coaching, clear accountability, and monthly one-on-ones
• Mentor newer leaders on vision and strategic insights
• Connect dots within your department to ensure alignment with broader company goals
• Empower team members to make decisions within their areas of responsibility while providing clear direction, accountability, and support
• Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  
• Own your team’s budget and ensure its accuracy
  
• Use imagination and wisdom to set team goals and communicate them clearly
  
• Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• Advanced HR certification (SPHR, SHRM-SCP) is a plus
• 8+ years of progressive HR/People Operations experience ideally in a high-growth environment, including 3+ years leading teams or functions
• Proven ability to lead, coach, and develop high-performing teams across multiple disciplines, setting clear expectations and driving accountability
• Demonstrated experience overseeing workplace operations, facilities, vendors, and employee experience programs
• Strong expertise in employee relations, performance management, and federal and California employment laws, including multi-state compliance
• Experience overseeing payroll, benefits, compensation administration, and HRIS platforms; ADP experience preferred
• Proven track record of scaling People Operations, improving processes, and leveraging technology and automation to drive efficiency
• Strong business and financial acumen, with experience in workforce planning, budget management, and vendor negotiations
• Data-driven leader who uses workforce metrics and insights to identify opportunities and inform business decisions
• Demonstrated ability to lead organizational change, navigate ambiguity, and build trust across teams and leadership levels
• Strong communicator and collaborative partner who exercises sound judgment, challenges the status quo, and takes ownership of results
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Paycheck... obviously. Salary range: $175k - $195k, final offer will be made within this range based on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 30 minute introductory interview with HR team member

4. 30 minute virtual interviews with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*
• We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

goodr is committed to providing an accessible and inclusive hiring process. If you need a reasonable accommodation to participate in the application, interview, or hiring process, please contact us at accommodations@goodr.com so we can discuss appropriate accommodations.

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