Content Marketer

GoodUnited is a fundraising software that helps nonprofits harness the power of Social Networks, offering a solution that simplifies lead generation, automates supporter engagement, and maximizes fundraising revenue.

Location: Medellin, Colombia (Remote)

Position Type: Full time  

GoodUnited is a business-to-business (B2B) Software-as-a-Service (SaaS) company headquartered out of Charleston, South Carolina. GoodUnited serves nonprofit NGOs and has built the first fundraising platform for social networks. Giving is a trillion-dollar industry. GoodUnited is reimagining how and where people give for the world's most impactful organizations and causes.

We are seeking a talented and experienced Content Marketer to join our remote team based in Colombia. The ideal candidate will have experience working with US-based companies, possess C1 level English proficiency, and have a strong background in developing content strategies that resonate with nonprofit organizations. You’ll be a key player in telling the GoodUnited story through long-form content, case studies, paid and organic social media, email marketing, and creative design.

This is a crucial role as we continue to grow and engage with nonprofits across social platforms. You’ll be responsible for creating and managing compelling content that supports our business goals and engages our nonprofit clients.

What does a Content Marketer at GoodUnited do? 

• Develop and execute content strategies across various platforms, including blogs, social media, email campaigns, and more.
• Create long-form content such as white papers, eBooks, and case studies that highlight our SaaS solutions and success stories.
• Collaborate with design and technical teams to create visually engaging and high-converting marketing materials.
• Manage and optimize paid and organic social media campaigns, driving engagement and fundraising results for our nonprofit partners.
• Create email marketing campaigns that nurture leads and drive donor engagement.
• Analyze performance metrics and adjust strategies to ensure content supports business growth and objectives.
• Own and manage the content calendar, ensuring timely delivery of high-quality content.
• Stay up-to-date on industry trends and tools to enhance the company’s content marketing approach.

What experience and skills does a Content Marketer need in order to be successful? 

• 3-5 years of experience in content marketing, preferably with US-based companies or nonprofit organizations.
• C1 level English proficiency (written and spoken).
• Proven experience in creating long-form content, case studies, email campaigns, and managing both paid and organic social media.
• Experience with marketing automation tools (e.g., HubSpot)
• Strong understanding of creative design processes and ability to work with designers.
• Technical background or experience working with SaaS products or technical content.
• Entrepreneurial mindset, able to work independently and thrive in a fast-paced, remote environment.
• Excellent communication, time management, and organizational skills.

What We Offer:

• A challenging and rewarding role in a dynamic, international environment.
• Competitive salary and benefits package.
• Equity program.
• Opportunities for professional growth and development.
• A supportive and collaborative team culture.

Application Process:

Interested candidates are invited to submit a resume and a cover letter outlining their qualifications and experience.

We are an equal-opportunity employer and value diversity in our team. We encourage applications from all qualified individuals, regardless of their background.