Product Marketer

GoodUnited is a fundraising software that helps nonprofits harness the power of Social Networks, offering a solution that simplifies lead generation, automates supporter engagement, and maximizes fundraising revenue.

Location: Medellin, Colombia (Remote)

Position Type: Full time  

GoodUnited helps nonprofits cultivate unique, personal relationships with their supporters through social media direct messaging, at scale. Our proprietary technology is transforming the way nonprofits engage with their supporters and is delivering results that are reshaping the industry. 

GoodUnited is searching for an experienced Product Marketer to lead go-to-market strategies and bring new product features and releases to life. In this role, you will be responsible for equipping both internal teams and nonprofit customers with the knowledge, tools, and materials they need to maximize the impact of GoodUnited’s solutions. Your focus will be on creating comprehensive enablement content, delivering educational materials, and developing marketing collateral to drive engagement and adoption among non-profit customers and prospects.

What does a Product Marketer do at GoodUnited?:

Go-to-Market Strategy & Execution (65%)

• Internal Training and Enablement: Educate customer-facing teams (Sales, Customer Success, Support) on new product features, emphasizing their impact, benefits, and use cases. Deliverables include:
• Sales overview decks
• Customer success and onboarding training decks and videos
• FAQ and knowledge base documentation for Support
• Internal release notes
• External Training and Enablement: Provide nonprofit customers with the resources needed to understand and adopt new features. Deliverables include:
• In-product tutorials and tool-tips (via UserFlow)
• Announcement emails for nonprofits
• Blogs, webinars, and training videos (as necessary)
• FAQ topics, such as compliance and best practices in messaging
• Additional slides for customer success (if necessary)
• External release notes
• Marketing Collateral Development: Create engaging marketing materials to build excitement around new features and increase product awareness among customers and prospects. Deliverables include:
• Product update blog posts
• Social content for feature announcements (includes new journey announcements)
• Website updates and new feature sub-pages (includes new journey announcements)
• Case studies highlighting product successes

What Experience and Skills Are Needed to Be Successful?

• Experience: Minimum of 3-5 years in product marketing or a similar role, with experience in developing go-to-market strategies, creating training materials, and managing product launches.
• Strategic Thinking: Ability to drive comprehensive go-to-market plans that align with broader company objectives and drive measurable results.
• Content Creation: Proven ability to develop various types of content, including decks, blog posts, case studies, and in-product tutorials, that clearly convey the benefits of product features.
• Technical Understanding: Familiarity with UserFlow (or similar in-product tutorial tools) and CRM tools, with a focus on customer engagement and education.
• Collaboration Skills: Experience working cross-functionally with Sales, Customer Success, and Product teams to align on product releases and strategy.
• Customer-Centric Approach: Strong understanding of how to communicate the impact and benefits of product features to nonprofit organizations, emphasizing usability and practical application.

Preferred Skills

• Familiarity with nonprofit or fundraising technology is a plus.
• Experience creating video content for training or enablement is preferred.

Why Join Us?:

• Work with a fast-growing, mission-driven company.
• Collaborate with an innovative and passionate team.
• Make a direct impact on how nonprofits engage their communities.

What We Offer:

• A challenging and rewarding role in a dynamic, international environment.
• Competitive salary and benefits package.
• Equity program.
• Opportunities for professional growth and development.
• A supportive and collaborative team culture.

Application Process:

Interested candidates are invited to submit a resume and a cover letter outlining their qualifications and experience.

We are an equal-opportunity employer and value diversity in our team. We encourage applications from all qualified individuals, regardless of their background.