Associate Director, Client Experience - (Agency Partnerships)

Who We Are

The Associate Director will play a crucial role in bridging strategic leadership and operational management for their client. This position involves developing and nurturing relationships with key decision-makers to support business growth and providing strategically focused solutions. The Associate Director is responsible for managing cross-functional teams dedicated to growing and servicing a roster of key client partners, ensuring successful client and campaign management. Additionally, the Associate Director will contribute to the day-to-day operations, overseeing the management of media campaigns to meet or exceed client/brand goals.

In this role, the Associate Director will develop and maintain mid to senior-level relationships with clients and partners/brands, offering value-add ideas and strategically sound recommendations. They will consult with clients on Retail Media strategy, maintaining a strong understanding of their business, including their products, services, strategy, vision, needs and challenges.

What You Will Do: 

Client Management

• Effectively communicate with clients and brands, ensuring they are well-informed and confident in the team, campaigns, recommendation, reporting and overall processes.
• Proactively anticipate and resolve client needs and concerns, demonstrating strong problem-solving skills and a commitment to client satisfaction.
• Take ownership of daily client deliverables, ensuring accuracy and addressing needs before they are expressed internally or externally.
• Contribute thoughtfully to conversations about growing the client’s business through media upsell opportunities, consultation and uncovering process efficiencies.
• Demonstrate the ability to think strategically and align objectives with recommendations.
• Serve as the primary day-to-day contact, with support from the Director or Senior Director.

Thought Leadership

• Possess a deep understanding and experience relative to your accounts (retail) to provide thought-leadership and application to Goodway Group strategy.
• Possess strong holistic marketing and advertising knowledge and continue to advance knowledge within customer-first, omni channel strategies, people-based targeting, and other advanced Martech applications.
• Be an active voice in effectively managing resources and other investments against current and future revenue.

Financial & Business Acumen

• Ensure accountability and accuracy within internal systems, billing and client deliverables, impacting effectiveness and overall profitability.
• Monitor team workload accordingly by understanding current client utilization.

Cross-Functional Collaboration

• Possess a proficient understanding of media strategy, planning, and analytics to produce high-quality client deliverables.
• Keep the full team abreast of client challenges, initiatives, and priorities and effectively communicate client requests to internal stakeholders.
• Build excellent rapport with internal stakeholders to execute high-quality client deliverables.
• Understand the departments and roles within the organization, the platforms they operate in and the responsibilities of other teams.
• Understand how additional resources and companies within Goodway can align with client needs. Proactively identify areas of need for internal team growth and support.

Client Development

• Act as a trusted advisor that maintains an expert-level understanding of the client goals, that you can influence through trusted advice, business growth insights and strategic recommendations.
• Oversee and influence digital media strategy delivering digital recommendations across multiple channels.
• Maintain a working knowledge of the client's business, including products, services, strategy, and competitive set, to anticipate marketing opportunities.
• Ensure exceptional attention to detail, responsiveness and quality assurance on client deliverables.

Representation

• Motivate and inspire internal team members by displaying leader-like attributes.
• Actively participate in internal and external calls, take initiative on new opportunities, maintain a business-first presence with the client, respect deadlines and communicate effectively internally and externally.

What You Bring:

• You have a minimum of 7 years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape.
• Proven track record of managing client relationships and delivering successful digital media campaigns.
• You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends.
• You have a strong understanding of measurement metrics within digital media such as ROAS, iROAS, attribution, media mix, etc.
• Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau, Trade Desk,Salesforce and Meta experience preferred.
• Strong leadership and team management skills
• Self-starter with a team-player mentality
• Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.  #usremote