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Creative Services Director

Remote

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Creative Services Director is responsible for leading and optimizing Goodway Group’s enterprise-wide creative function, overseeing the strategy, design, development, and production of high-impact creative work across all lines of business. Reporting to the EVP/GM, this leader ensures that creative plays a central, strategic role in driving client outcomes, business growth, and operational excellence.

This role unifies creative strategy, design, UX/UI, copywriting, and project management within a single performance-focused framework. The Creative Director champions creative effectiveness, ensures seamless integration across teams, and leverages technology, data, and AI to deliver scalable, measurable results.

They serve as both a creative and operational leader, shaping vision, optimizing process, and empowering teams to deliver work that is as efficient as it is exceptional.

What you’ll do:

  • Creative Process & Production Excellence
    • Own and continuously optimize creative production workflows to enhance efficiency, profitability, and creative quality across the enterprise.
    • Oversee resourcing and bandwidth across design, motion, interactive, and project management teams, ensuring optimal utilization and delivery speed.
    • Integrate creative project management systems across LOBs to support seamless collaboration and visibility.
    • Implement strong quality assurance standards and governance across all creative deliverables, maintaining brand and performance consistency.
  • Creative Strategy & Enablement
    • Lead the creative strategists to translate brand assessments, audience insights, and testing outcomes into actionable creative concepts.
    • Develop and evolve creative frameworks and playbooks that ensure scalability, repeatability, and impact across diverse client needs.
    • Champion the use of AI, data insights, and automation to enhance creative effectiveness and innovation.
    • Partner closely with media and analytics teams to ensure creative concepts align with channel strategies, audience targeting, and paid media performance goals.
  • People Leadership & Team Growth
    • Lead a multidisciplinary team of creative professionals; strategists, designers, copywriters, developers, and project managers in a high-performing, collaborative environment.
    • Drive ongoing skills development and knowledge sharing to prepare the team for next-generation creative capabilities.
    • Build a culture of creative accountability, agility, and curiosity that aligns with Goodway’s values and growth mindset.
  • Cross-Functional Partnership
    • Collaborate closely with LOB leaders, marketing, media, and operations to align creative strategies with business priorities and client goals.
    • Bridge creative and media disciplines to deliver integrated, performance-driven campaigns that amplify channel strategy and audience insights.
    • Partner with finance and commercial teams on scoping, pricing, and utilization models for creative projects to ensure profitability.
    • Provide informed recommendations on creative pricing and staffing models, contributing to commercial strategy and client value alignment.
    • Contribute creative expertise to pitches and business development initiatives, helping position creative as a core growth enabler.
    • Represent creative in pitch and prospect conversations, articulating creative’s strategic, performance, and business impact with clarity and confidence.
  • Creative Operations & Measurement
    • Establish creative KPIs tied to efficiency, utilization, and impact, ensuring data informs process optimization and decision-making.
    • Identify opportunities to streamline tools, workflows, and vendor partnerships across the creative function.
    • Continuously assess team performance, resourcing needs, and systems to support scalability and excellence across all lines of business.

What You Bring:

  • Creative leadership experience within an agency or marketing organization.
  • Proven success managing multidisciplinary creative teams (design, copy, UX/UI, motion, PM).
  • Understanding of the paid media landscape and how creative influences performance, channel effectiveness, and client outcomes.
  • Strong operational background in scaling creative workflows and production systems.
  • Ability to translate data, insights, and strategy into effective creative concepts.
  • Proficiency with creative project management and collaboration tools.
  • Skilled in cross-functional partnership across marketing, media, operations, and finance.
  • Excellent leadership, communication, and presentation skills.
  • Bachelor’s degree in design, marketing, communications, or related field.

#usremote

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. 

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