Strategic Account Director - Retail Media
Who We Are
The Strategic Account Director (SAD) is a senior leadership role responsible for the overall strategic vision, client relationship management, and business growth across assigned Lines of Business (LOBs). Acting as the primary point of contact for clients, the SAD ensures that all campaigns align with client objectives, integrates cross-channel media strategies, and identifies opportunities for business expansion. This role requires a combination of thought leadership, client empathy, and internal orchestration of subject matter experts (SMEs) to deliver seamless campaigns.
What You’ll Do
- Own the client relationship and drive business outcomes for key enterprise accounts.
- Lead integrated cross-channel media strategies that align to client objectives and category dynamics.
- Partner with internal subject matter experts (Media, Analytics, CX) to design cohesive, measurable media plans.
- Identify and secure new business and organic growth opportunities within existing accounts.
- Oversee client satisfaction by anticipating needs, addressing issues early, and ensuring flawless delivery.
- Serve as the senior point of contact for quarterly business reviews, turning insights into future opportunity.
- Lead new business pitches, partnering with Business Development and channel experts to win competitive accounts.
- Mentor and coach account leads and managers, building strong communication and client service skills across the team.
How You’ll Know You’re Succeeding
When you’re at your best, Goodway Group’s biggest clients are growing with us. You’ll know you’re succeeding when:
- Client retention exceeds 95%, and revenue per client grows 10–15% year over year.
- You’re leading quarterly business reviews (QBRs) that spark new ideas and result in upsell or cross-sell activity.
- Clients see you as a strategic advisor, inviting you into conversations about their future, not just their campaigns.
- Internal teams feel clear, aligned, and energized—able to anticipate client needs because you’ve set the vision.
- Cross-functional collaboration feels seamless, with zero major escalations and consistent 5/5 client satisfaction scores.
Who You Are
- You have a minimum of seven years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape with the ability to lead and guide CMO level client discussions.
- 10+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem.
- 6+ years of digital marketing/media experience with a heavy focus on strategy and working directly with senior stakeholders.
- 6+ years with direct client management and people management
- You have strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends.
- Deep knowledge and proven success with pitching to big brands
- Proven success selling value and business growth over cost savings.
- Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations.
- Ability to manage change well, a motivated self-starter with a team-player mentality, and potential to travel up to 20% (including two required all company trips per year) of the time
- Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.
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Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
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