Back to jobs

VP, Marketing

Arlington, Virginia, United States

Company Description

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science & Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.
 

Job Description

The Vice President, Marketing will be a strategic and hands-on leader responsible for driving the full-funnel marketing strategy to accelerate Govini’s growth and market presence. This role requires a proven leader to build, execute, and measure integrated campaigns that generate qualified leads, nurture relationships, and amplify our brand's message across all channels. A strong emphasis will be placed on data-driven decision-making and seamless collaboration across Go-to-Market (GTM) teams.

This role is a full-time position located out of our office in Arlington, VA. 

This role may require up to 5% travel.

Scope of Responsibilities

  • Paid Media Strategy & Execution: Oversee and manage the strategy, budget, and execution for all paid media initiatives, ensuring optimal ROI and alignment with GTM objectives.
  • Owned Channel Optimization: Lead the optimization of Govini’s owned digital channels, including the corporate website and email marketing programs, to improve user experience, conversion rates, and audience engagement.
  • Content Amplification: Work closely with the Content team to develop and implement strategies for amplifying core content assets through paid media channels and other promotional opportunities.
  • Events Integration: Collaborate with the Events team to ensure marketing efforts provide geo-targeted support and seamless integration for all events, conferences, and webinars.
  • CRM and Marketing Technology: Drive the integration and effective utilization of Salesforce and other key marketing technology tools to ensure accurate reporting, lead management, and campaign tracking.
  • Lead Generation & Nurturing: Establish strong coordination with Sales and GTM teams to develop new, high-quality leads and to coordinate the successful cultivation and progression of leads and strategic relationships through the funnel.
  • Team Leadership and Development: Mentor and lead the marketing team, fostering a culture of high performance, experimentation, and accountability.
  • Performance Measurement: Define key performance indicators (KPIs) and regularly report on marketing effectiveness, providing insights and recommendations to executive leadership.

Qualifications

  • U.S. Citizenship is required
Required Skills: 
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
  • Current possession of a U.S. security clearance, or the willingness and ability to obtain one
  • 10+ years of progressive marketing leadership experience, preferably in a B2B or B2G environment within the defense, national security, or technology sectors.
  • Demonstrated success in developing and managing full-funnel digital and paid media strategies, including SEO/SEM, display, and social channels, with a focus on maximizing ROI.
  • Deep, hands-on experience with CRM systems, particularly SalesForce, and other key marketing technology platforms for reporting, lead management, and campaign execution.
  • Proven ability to build strong, collaborative relationships with Sales and Go-to-Market teams to drive high-quality lead generation and pipeline acceleration.
  • Strong data-driven mindset with the ability to define KPIs, analyze marketing performance, and translate insights into actionable recommendations for executive leadership.
  • Excellent written and verbal communication skills, capable of articulating complex marketing strategies and results clearly to all stakeholders.
  • Exceptional leadership and team-building skills, with experience mentoring and developing high-performing marketing teams.
Desired Skills: 
  • Experience in or exposure to the national security, intelligence, or defense technology space
  • Experience in a startup or other entrepreneurial environment
We firmly believe that past performance is the best indicator of future performance.  If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.
 
Govini is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Govini’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.