Strategic Enterprise Vertical Lead, Retail & Consumer Goods

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.

Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

Role Overview

Gradial is seeking a Strategic Enterprise Vertical Lead to accelerate our growth in the Retail and Consumer Goods sector. You’ll define and execute our go-to-market strategy for a vertical where speed, scale, and brand consistency are mission-critical. This role combines strategic leadership with hands-on selling—owning the playbook, driving marquee deals, and shaping how leading retail and consumer brands use AI to modernize digital experiences.

Responsibilities

• Own the Retail & Consumer Goods vertical strategy—identify high-impact segments, develop account prioritization, and build a clear path from pilot to multi-brand adoption.

• Lead the full enterprise sales cycle, from outbound prospecting through commercial negotiation and close, navigating complex decision structures across marketing, ecommerce, and IT.

• Translate Gradial’s AI-powered content operations into measurable business outcomes such as faster campaign velocity, improved conversion, and reduced production cost.

• Collaborate with Product and Customer Success to develop vertical-specific use cases, enablement assets, and proof-of-value frameworks.

• Partner with Marketing to craft messaging, thought leadership, and event strategies that resonate with retail and consumer audiences.

• Establish repeatable sales processes and KPIs to scale the vertical and enable future team expansion.

• Represent Gradial at industry events and build senior relationships across digital, marketing, and ecommerce leadership teams.

Requirements

• Demonstrated success in enterprise sales or vertical leadership within Retail, Consumer Goods, or Ecommerce, ideally at a high-growth SaaS or AI-native company.

• Proven experience selling or implementing marketing technology, content operations, or automation platforms to large consumer brands.

• Deep understanding of multi-brand structures, retail buying cycles, and digital transformation initiatives.

• Strong technical fluency; able to explain integrations, APIs, and AI-driven workflows to both business and technical stakeholders.

• Operates with high ownership, capable of defining strategy, managing pipeline, and executing autonomously.

• Excellent collaboration and communication skills; comfortable driving alignment across Product, CS, and Marketing.

• U.S.-based, with willingness to travel for customer meetings and industry events.

Desirable Attributes

• Experience building or scaling a vertical GTM motion from early traction to repeatable growth.

• Familiarity with retail content ecosystems, including commerce platforms, CMS/DAM systems, and digital experience operations.

The OTE salary range for this position is $300,000 – $380,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs. 

You'll thrive here if you...

• Learn quickly and actively seek out new challenges.
• Embrace AI as a core tool for problem-solving, creativity and scale.
• Show a strong work ethic, high ownership and bias toward action.
• Communicate clearly, directly and with curiosity.
• Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

What we offer

• Competitive salary and meaningful equity
• Comprehensive health, dental and vision coverage
• Fast-paced environment with flexibility and ownership
• Real impact, zero bureaucracy
• A front-row seat to building category-defining AI infrastructure

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Privacy Policy

By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws.

If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.

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