Business Development Representative

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.

Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

About the Role 

We're seeking a motivated and results-driven Business Development Representative to join our growing sales team. In this role, you'll be responsible for identifying, sourcing, and qualifying leads to build a robust pipeline for our Account Executive team. This is a critical position that directly impacts our company's growth trajectory. 

Key Responsibilities 

Lead Sourcing & Prospecting 

• Proactively identify and research potential customers through multiple channels including LinkedIn, industry databases, company websites, and AI-powered prospecting platforms 

• Leverage modern sales intelligence and AI tools (Apollo, Clay, ZoomInfo, 6sense, etc.) to build targeted prospect lists and uncover buying signals 

• Build targeted lists of prospects that match our ideal customer profile (ICP) 

• Utilize AI-assisted research to gather relevant firmographic and technographic data about prospects and their organizations 

• Monitor industry news, events, and triggers to identify timely outreach opportunities 

• Collaborate with marketing to identify and follow up on inbound leads 

Lead Qualification & Engagement 

• Conduct high-volume outreach via email, phone, social media, and other channels to engage prospects 

• Use AI writing assistants and automation tools to personalize outreach at scale while maintaining authenticity 

• Qualify leads using established frameworks (BANT, MEDDIC, or similar) to determine fit and readiness 

• Schedule qualified discovery meetings and demos for the sales team 

• Maintain detailed and accurate records of all prospect interactions in HubSpot CRM 

• Nurture early-stage prospects who aren't yet ready to buy using automated sequences and AI-driven insights 

Pipeline Management 

• Meet and exceed monthly/quarterly quotas for qualified opportunities and meetings booked 

• Maintain a healthy pipeline of engaged prospects at various stages 

• Follow up persistently and strategically with prospects to move them through the funnel 

• Provide regular updates on pipeline health and prospecting activities 

• Collaborate with Account Executives to ensure smooth handoffs and gather feedback on lead quality 

Process & Strategy 

• Experiment with and optimize outreach messaging, cadences, and channels 

• Stay current on our product offerings, value propositions, and competitive landscape 

• Contribute to the development of best practices and playbooks for the BDR team 

• Participate in ongoing sales training and skill development 

• Provide market feedback to marketing and product teams 

Qualifications 

Required 

• 1-2 years of experience in sales, business development, or customer-facing roles (SaaS experience preferred) 

• Proven track record of meeting or exceeding performance metrics 

• Excellent written and verbal communication skills 

• Strong organizational skills with ability to manage multiple priorities 

• Comfortable with high-volume prospecting activities (cold calling, emailing, social selling) 

• Experience with CRM systems (HubSpot strongly preferred; Salesforce or similar also valued) 

• Self-motivated with a competitive drive to succeed 

• Adaptable learner who embraces new sales technologies and AI tools 

• Bachelor's degree or equivalent practical experience 

Preferred 

• Experience with HubSpot CRM and Sales Hub (strong advantage) 

• Familiarity with AI-powered prospecting tools (Clay, Apollo.io, 6sense, Cognism, ZoomInfo, etc.) 

• Experience with AI sales assistants and automation tools (ChatGPT, Lavender, Instantly, etc.) 

• Knowledge of sales engagement platforms (Outreach, SalesLoft, Salesloft, etc.) 

• Understanding of B2B SaaS sales cycles and business models 

• Experience with LinkedIn Sales Navigator and social selling techniques 

• Proficiency with AI writing tools for personalized outreach at scale 

• Knowledge of our industry and target market 
• Prior experience hitting or exceeding quota consistently 

Compensation

The On-Target Earnings (OTE) range for this role is $110,000 – $130,000 annually, consisting of base salary and performance-based variable compensation. Final compensation will depend on experience, skillset, and qualifications. This role includes commissions (per our Sales Incentive Plan) and equity awards. Gradial offers a competitive benefits package, including medical, dental & vision insurance, 401(k), PTO, paid sick leave, and employee wellness programs.

You'll thrive here if you...

• Learn quickly and actively seek out new challenges.
• Embrace AI as a core tool for problem-solving, creativity and scale.
• Show a strong work ethic, high ownership and bias toward action.
• Communicate clearly, directly and with curiosity.
• Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

What we offer

• Competitive salary and meaningful equity
• Comprehensive health, dental and vision coverage
• Fast-paced environment with flexibility and ownership
• Real impact, zero bureaucracy
• A front-row seat to building category-defining AI infrastructure

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Privacy Policy

By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws.

If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.

 

 

 

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