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Brand Experience Lead

San Francisco; Hybrid

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 40 million people and 50,000 organizations. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Brand Lead to join our Design Foundations team. This pivotal role will drive the brand identity within the product experience, partnering to create a cohesive, scalable brand system that resonates with customer expectations, builds trust, and engages across touch points. 

The ideal candidate has expertise as a design lead, with deep brand experience, combined with the ability to guide brand expression across product interfaces, connect the brand system through the UI, and craft patterns that empower them to easily navigate our products. They will collaborate across Engineering, Product, Design, and Marketing Creative to align company objectives with brand patterns across the product development lifecycle, with an empathetic and a growth mindset. 

As a Brand Lead in product design, you will significantly contribute to the company's design culture, innovation, and long-term business success. This role requires a blend of strategic thinking, design expertise, leadership skills, and a commitment to fostering a positive and inclusive design environment.

In this role, you will:

  • Partner to execute a strategic brand identity across the entire product ecosystem, helping to define the long-term brand vision to build a cohesive, accessible, and ownable product experience.
  • Serve as a thought leader to evolve our design language and UI patterns, driving cohesion and elevating design standards through consistent, high-quality execution, documentation, and refinement.
  • Inspire and mentor designers across teams, helping expand design skills, while fostering a collaborative and innovative design culture.
  • Shape and uphold design standards across teams to maintain a high-quality experience.

Qualifications

  • Has a strong portfolio showcasing brand systems in product, strategic thinking, and a systematic approach to designing end-to-end experiences that serve user needs and business goals.
  • Proactively sets and achieves goals, driving projects forward with initiative, building consensus and accountability through completion.
  • Advanced skills in Figma; experience with design system library structure.
  •  Prototyping tools like Principle, After Effects, or Protopie to bring brand expressions to life is a plus.
  • Thrives on solving user problems that significantly impact key metrics, leading discussions to achieve strategic goals with a holistic mindset.
  • Demonstrated experience in guiding and mentoring team members, with a passion for fostering a positive, inclusive design culture.
  • Excellent written and verbal communication skills; confidence in articulating design rationale and presenting to cross-functional stakeholders at all levels.
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching 
  • Paid parental leave
  • Twenty days of paid time off per year, eleven days of paid holidays per year, and flexible sick time
  • Home office stipends
  • Caregiver and pet care stipends
  • Wellness stipends
  • Admission discounts
  • Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

Zone 1: $305,000 – $372,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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