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Social Media Manager

Remote

What Makes Us Stand Out:

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. 

As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it’s a great time to join! 

Granum is the market leader in business management software for the green industry, powering thousands of landscaping and tree care companies across North America. We’re seeking a Social Media Manager to grow Granum’s digital presence and amplify our voice through authentic industry advocates.

Reporting to the EVP Brand & Ecosystem, this role owns organic social media strategy and execution along with the Brand Ambassador program (influencers and industry voices). Together, these efforts will expand Granum’s reach, generate awareness, and drive measurable pipeline.

 

Key Responsibilities:

Social Media Strategy

  • Develop and execute a social media strategy across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
  • Plan and publish daily/weekly content in alignment with campaigns, events, and product launches.
  • Collaborate with Creative and Video to deliver social-first content (short-form video, reels, graphics).
  • Monitor engagement, respond to community interactions, and build Granum’s digital presence.
  • Track and report social metrics tied to awareness, engagement, and pipeline contribution.

Brand Ambassador Program

  • Build and manage Granum’s Brand Ambassador program.
  • Recruit, contract, and onboard influencers and industry advocates.
  • Negotiate deliverables, exclusivity terms, and incentives.
  • Coordinate ambassador involvement in events, webinars, podcasts, and product launches.
  • Run ongoing ambassador engagement (calls, workshops, recognition programs).
  • Track ROI of ambassador activity (reach, engagement, UTM/codes → MQLs, SALs, logos).

Collaboration

  • Partner with Partner Programs Manager to align ambassador activities with broader ecosystem strategy.
  • Work with Brand Experience Manager to integrate ambassadors into events and activations.
  • Support Demand Gen and Product Marketing by fueling campaigns with ambassador and social content.

Success Metrics

  • Social reach, engagement, and community growth
  • # of logos influenced by ambassador campaigns (via UTMs/codes)
  • Ambassador deliverables completed on time and on brand
  • % exclusivity across ambassador roster
  • Contribution of social + ambassador content to pipeline

Qualifications

  • 4–6 years in social media, influencer, or community marketing roles (B2B or SaaS preferred)
  • Proven experience growing and managing social channels with measurable results
  • Strong background in influencer/ambassador program management (contracts, incentives, ROI)
  • Excellent storytelling and content instincts for digital-first formats
  • Strong relationship-building and negotiation skills
  • Analytical skills to connect social metrics to business outcomes
  • Comfortable with frequent travel

Location & Reporting

  • Remote-first, North America-based
  • Reports to EVP, Brand & Ecosystem

Reasons why you would love it here!

  • Join a team culture that’s all about collaboration, support, and having fun while making a real impact every day.
  • In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
  • In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
  • We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
  • We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
  • And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.

Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company.

Granum is an Equal Employment Opportunity and Affirmative Action Employer. We consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E-Verify program.

Granum is committed to providing accessible employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Granum reserves the right to change job descriptions as per the needs of the organization. For accommodation requests, please contact hr@granum.com

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