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Social Media Manager

Remote

 

What Makes Us Stand Out:

With the combined strengths of SingleOps, Landscape Management Network (LMN), and Greenius, we lead the way in all-in-one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design/build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real-time profitability—our software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry’s digital evolution.

As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values:  We Before Me, The Extra 1%, Bias to Act, Unconditional Transparency, Accountable to Outcomes, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it’s a great time to join! 

Granum is the market leader in business management software for the green industry, powering thousands of landscaping and tree care companies across North America. We’re seeking a Social Media Manager to grow Granum’s digital presence and amplify our voice through authentic industry advocates.

Reporting to the EVP Brand & Ecosystem, this role owns both the social media strategy (organic and paid content across platforms) and the Brand Ambassador program (influencers and industry voices). Together, these efforts will expand Granum’s reach, generate awareness, and drive measurable pipeline.

Key Responsibilities:

Social Media Strategy

  • Develop and execute a social media strategy across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
  • Plan and publish daily/weekly content in alignment with campaigns, events, and product launches.
  • Collaborate with Creative and Video to deliver social-first content (short-form video, reels, graphics).
  • Monitor engagement, respond to community interactions, and build Granum’s digital presence.
  • Track and report social metrics tied to awareness, engagement, and pipeline contribution.

Brand Ambassador Program

  • Build and manage Granum’s Brand Ambassador program.
  • Recruit, contract, and onboard influencers and industry advocates.
  • Negotiate deliverables, exclusivity terms, and incentives.
  • Coordinate ambassador involvement in events, webinars, podcasts, and product launches.
  • Run ongoing ambassador engagement (calls, workshops, recognition programs).
  • Track ROI of ambassador activity (reach, engagement, UTM/codes → MQLs, SALs, logos).

Collaboration

  • Partner with Partner Programs Manager to align ambassador activities with broader ecosystem strategy.
  • Work with Brand Experience Manager to integrate ambassadors into events and activations.
  • Support Demand Gen and Product Marketing by fueling campaigns with ambassador and social content.

Success Metrics

  • Social reach, engagement, and community growth
  • # of logos influenced by ambassador campaigns (via UTMs/codes)
  • Ambassador deliverables completed on time and on brand
  • % exclusivity across ambassador roster
  • Contribution of social + ambassador content to pipeline

Qualifications

  • 4–6 years in social media, influencer, or community marketing roles (B2B or SaaS preferred)
  • Proven experience growing and managing social channels with measurable results
  • Strong background in influencer/ambassador program management (contracts, incentives, ROI)
  • Excellent storytelling and content instincts for digital-first formats
  • Strong relationship-building and negotiation skills
  • Analytical skills to connect social metrics to business outcomes
  • Comfortable with frequent travel

Location & Reporting

  • Remote-first, North America-based
  • Reports to EVP, Brand & Ecosystem

 

USA

Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, without sponsorship from the company. 

Reasons why you would love it here!

  • Join an incredible team culture that’s all about collaboration, support, and having fun while making a real impact every day.
  • We prioritize your well-being with comprehensive health, dental, and vision plans for you and your family. 
  • 401K Matching!
  • We also offer additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance, and much more!
  • We invest in your growth through conferences, courses, or any tools that help you advance.
  • Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break.

Granum is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Granum participates in the federal eVerify program.

Canada

Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada, without sponsorship from the company.

Reasons why you would love it here!

  • Join an incredible team culture that’s all about collaboration, support, and having fun while making a real impact every day.
  • You want to be part of a fun, fast paced, collaborative team.
  • An amazing culture with a team that supports one another, the opportunity to make a direct impact, and all the fun that’s included!
  • Your well-being is important. We offer an employer funded HSA-based benefits plan with additional drug, dental, and mental health coverages, providing a flexible way to pay for healthcare costs.
  • We are committed to supporting our employees' financial health through our RRSP matching program.
  • Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break.

Granum reserves the right to change job descriptions as per the needs of the organization.

We are committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. If you require accommodation, please contact hr@granum.com.

 

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