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Senior Digital Marketing Manager

Canada

What Makes Us Stand Out:

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. 

As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it’s a great time to join! 

We're looking for a senior digital marketer who lives in the data — someone who can forecast paid media performance, read what the numbers are actually saying, and turn that into the right next move across paid media and granum.com. 

You'll own the digital surface area for three brands (LMN, Greenius, and SingleOps). The work is meaningful, the budgets are real, and the impact is measurable. We need someone who's hands-on with the platforms, fluent with the reporting, and proactive enough to spot what's drifting before anyone else does.

This is a senior IC role on a fast-moving demand gen team. If you're the kind of digital marketer who builds their own forecast models, knows their ad platforms intuitively, and gets restless when they don't understand a trend in the data — keep reading.

Who you'll work with

You'll report to the Sr. Director of Demand Generation and partner closely with:

  • Demand Gen Managers (DGMs) running new-logo and customer campaigns across LMN, Greenius, and SingleOps
  • Content Marketing Manager on the joint SEO/AEO program — they own content, you own technical
  • Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration
  • AI Enablement as we build out tooling that supports digital execution
  • Product Marketing on messaging and positioning designed to convert
  • External partners who give you the leverage to operate at this scope

What you'll own

Paid media strategy and execution

You bring the digital expertise; DGMs approve against pipeline targets.

  • Channel mix, budget allocation, and creative direction in close partnership with our DGMs
  • Hands-on execution across Google, Meta, Bing, and LinkedIn
  • Weekly forecasting against CAC and demos-booked targets per product
  • Performance analysis, variance investigation, and channel-mix recommendations
  • Lean on native AI in the ad platforms rather than rebuilding what they already do well — your value is the cross-brand, cross-channel calls those platforms can't make alone

Reporting and forecasting

This is the heartbeat of the role. You're the one analyzing, interpreting, and translating the data for our organization.

  • Build and maintain the forecasting models that drive paid media planning
  • Weekly and monthly reporting on paid media, AEO/SEO, CRO, and website performance
  • Variance analysis when actuals drift from forecast — you don't just flag it, you diagnose it
  • Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them
  • Translate performance data into clear recommendations for DGMs and marketing leadership

SEO/AEO partnership and website performance

You own the technical foundation; Content Marketing owns the editorial side.

  • Technical SEO and AEO end-to-end: Core Web Vitals, schema, redirects, site architecture
  • Website page templates, UX, conversion paths, and platform decisions
  • Joint program with Content Marketing — they own keyword strategy and topical authority; you own the technical foundation that lets it pay off
  • The judgment call on whether something is a content problem or a technical one

CRO program

  • Run our CRO experiment program, facilitating controlled tests that help us learn, optimize, and move the needle on website and landing pages
  • Design experiments, set hypotheses with input from DGMs, and call the winners
  • Build the test backlog from your own performance reads, not just from requests

Landing page infrastructure

The foundation everyone else depends on — your job to keep it solid.

  • LP template library across HubSpot and WordPress
  • Routing rule for which platform a given campaign uses
  • Self-serve enablement for DGMs running Tier 2/3 campaigns

What you're accountable for

Two numbers, primarily:

  • Paid media CAC. Hit CAC targets per product across all three brands. You'll surface variance, diagnose it, and make the calls on shifts.
  • Self-serve enablement health. The LP template library is current, both platforms are covered, and DGMs can ship Tier 2/3 LPs without queuing on you. If self-serve breaks, you're the bottleneck.

Secondary: technical AEO/SEO health (site performance, indexation), CRO test cadence and lift, and paid media demos-booked targets.

What we're looking for

Experience

  • 6–8+ years in digital marketing, with senior-level scope across SEO, paid media, website, and CRO in B2B SaaS
  • Track record of running paid media programs at meaningful scale, including direct ownership of strategy and budget (not just executing what an agency recommends)
  • Strong forecasting and modeling skills — you build the models yourself, you can defend the assumptions, and you can talk about times your forecast was wrong and what you learned
  • Fluent with marketing data — GA4, ad platform reporting, attribution, conversion analysis. You can spot a tracking issue, a seasonality artifact, or a channel softening before someone has to point it out.
  • Real CRO experience — you've designed experiments, called winners, and can talk about tests that didn't work and why
  • Comfortable with technical SEO — you've worked with developers on schema, site speed, and architecture, even if you weren't writing the code yourself

How you operate

This role doesn't work if you wait to be asked. We're hiring someone who:

  • Goes deep on the platforms. You build intuition for how Google Ads, Meta, LinkedIn, GA4, HubSpot, and the rest actually behave — not just what the documentation says, but what the patterns look like in your data. 
  • Digs into things before anyone tells you to. If CAC ticks up, you're already in the data. If a competitor changes their bidding, you've noticed. If something looks off, you don't wait for a meeting — you investigate, form a view, and bring a recommendation.
  • Treats forecasts as a working tool. You build models, watch how actuals diverge, refine the assumptions, and bring the story to the team. Forecasting isn't a quarterly exercise — it's how you stay ahead of what's coming.
  • You’re a solid communicator. You proactively help your stakeholders understand performance and what you’re seeing in the channels. 

Comfort with AI

We're investing in agentic AI and native platform AI to support how the demand gen function operates. You don't need to be an expert, but this is a non-negotiable: you have to be genuinely open to the shift, and ideally bring some hands-on experience already.

  • You've actively used AI tools in your day-to-day marketing work — even informally — and can talk about what's worked and what hasn't
  • You're curious about agentic AI and willing to be a thoughtful partner as we build tooling that supports digital execution
  • You're comfortable with the idea that AI will progressively change how the work gets done, and you see that as an opportunity rather than a threat

If you've built a custom GPT or Claude project, prototyped a Zapier or Clay automation, or just have a real point of view on AI's role in marketing — bring it.

How you partner

  • Strong, informed POV, with a collaborative approach. You'll work across DGMs, Content Marketing, MOPS, Product Marketing, AI Enablement, and external partners — none of those relationships work if you can't bring expertise without ego.
  • Clear communicator. You can write a brief, defend a recommendation with data, and tell a non-digital colleague why their request needs to wait.
  • Bias to ship. We move fast. The work is never finished, and the goal is to keep getting better–not let perfect be the enemy of great.

Tools you should know

  • Required: GA4, Google Tag Manager, SEMRush (or equivalent), Google Ads, Meta Ads, LinkedIn Ads, HubSpot, WordPress, Salesforce, Search Console
  • Strongly preferred: Hands-on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.); Salesforce; experience working in or with a Snowflake/Omni-style data layer
  • Bonus: You've built a forecasting model that drove a real budget decision, or an AI-powered workflow that meaningfully changed how you operated

What we'll give you

  • Real ownership. SEO/AEO partnership, CRO, paid media, website, LP infrastructure — this is a senior seat with a wide lane.
  • Leadership who treats this as a partnership. We'll share signals, debate priorities, and back your calls.
  • A realistic budget. You show the clear ROI, we’ll invest the marketing dollars.
  • A team that's investing in better tooling and infrastructure. AI Enablement is building out support for digital execution; you'll have a real voice in shaping it.
  • Honesty about where we are. We have work to do on data, reporting, and tooling — that's part of why this role exists.

If this sounds like the role you've been waiting for, we'd love to hear from you!

 

Compensation:

  • Canada-based candidates: CAD 127,000 - 155,000

  • US-based candidates: USD 125,000 - 155,000

 

 

Reasons why you would love it here!

  • Join a team culture that’s all about collaboration, support, and having fun while making a real impact every day.
  • In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
  • In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
  • We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
  • We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
  • And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.

Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company.

Granum is an Equal Employment Opportunity and Affirmative Action Employer. We consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E-Verify program.

Granum is committed to providing accessible employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Granum reserves the right to change job descriptions as per the needs of the organization. For accommodation requests, please contact hr@granum.com

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