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Product Growth Strategy Lead

New York City, New York, United States

Grata is the leading private market dealmaking platform. We make it easy to find, research, and engage with private companies. Our platform has the most comprehensive, accurate, and searchable proprietary data on private companies, their financials, and their owners.

We help leading investors (PE/growth), investment bankers, management consultants, and corporate development teams discover and win more deals. Grata has over 500 customers and has been widely recognized as the market leader by G2, PE Wire, and more.

We’ve recently experienced significant growth and are now looking to add our first full-time product marketer to our team. In this role, you’ll have a major impact in driving the adoption of new cutting-edge products that power dealmaking. We’re looking for an ambitious subject matter expert who intimately understands our target audience. This is a high-impact role that works directly with our founders and collaborates with nearly every team at Grata.

In this role, you will:

  • Collaborate with product management to define the go-to-market strategy for new product releases and updates. Create detailed launch plans that encompass product features, target audience, pricing, distribution channels, and promotion strategy.
  • Act as the internal voice of our audience. Determine a clear and compelling product positioning and messaging framework that effectively communicates the value proposition of Grata to all customer segments.
  • Build and own a program that effectively drives customer adoption and overall product usage.
  • Equip the commercial teams (Sales & Relationship Management) with the necessary tools and resources to sell Grata effectively. Develop sales presentations, battle cards, and training materials that improve sales and retention outcomes.
  • Maintain a pulse on the competitive landscape. Be ready to produce and update competitive collateral quickly and recommend improvements to Grata’s competitive posture in a dynamic market.
  • Be in person 3 days/week at our NYC HQ (located near Bryant Park)

About You

  • Minimum of 2 years of experience in an investment banking, private equity, or corporate development role.
  • You’re an excellent communicator. You can build high-quality, high-impact client-facing decks. You possess exceptional written and verbal communication skills and can demonstrate the ability to create customer-facing content and messaging that resonates.
  • Proven track record in building, getting buy-in, executing data-driven marketing plans, and staying focused on high-impact work in a fast-moving environment.
  • Strong interpersonal skills. Demonstrated experience building credibility with and delivering results for product teams, commercials teams, and customers.
  • Autonomous self-starter. Demonstrated ability to manage multiple projects/deals/work-streams simultaneously.
  • Demonstrated ability to glean meaningful insights from large datasets. Our primary analytics platforms are: HubSpot, Pendo, and Vitally.
  • Bonus points if you have experience with Grata!

Compensation & Benefits

  • Medical, dental, vision plans: we offer plans with 100% coverage of premiums for employees
  • Company-sponsored lunch through Grubhub on a weekly basis
  • Unlimited PTO policy 
  • Flexible Work Location (FWL) policy that allows you to work from home 24 days of the year
  • Other benefits: 12 weeks of parental leave, 401k, pre-tax commuter benefits, dog-friendly office

About Grata: 

Grata is the leading private market deal making platform helping deal makers find, research, and engage with the private market. Built for innovative dealmakers who want a competitive edge in finding previously undiscoverable companies. Grata is an intuitive, dynamic platform powered by ML and NLP and AI technologies that provides the most comprehensive, up-to-date information needed to get deals done.

When we find the right person, we strive to put our best foot forward with an offer we hope you find compelling. Actual compensation packages at the time of offers are based on a wide array of factors unique to each candidate, including, but not limited to: what you’d like to be paid, the skills/experience you bring and any role-dependent factors such as software expertise, what similar jobs pay in the NYC area, and our commitment to equal pay for equal work among those you’ll be working with. The base compensation range for this role is targeted at  $120,000 to $140,000. Transparency is a core value at Grata, and we welcome direct conversations with each candidate about compensation in all of our initial calls.

Grata is committed to building an inclusive, equitable, and diverse organization. We embrace equal opportunity for all applicants and seek to foster a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. Grata welcomes qualified applicants of any race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background.

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