Analyst, Digital Marketing

Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We’re proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation. 

Position Summary:

Grayscale is seeking an Analyst, Digital Marketing focused on executing digital campaigns across web, email and paid advertising channels. The successful candidate will need to be eager to learn, detail-oriented, and comfortable working in a fast-paced environment. This role offers hands-on experience in digital marketing and the opportunity to develop critical skills at a rapidly growing organization.

Responsibilities:

• Assist in executing digital marketing campaigns across various channels, including email, Google ads and SEO.
• Monitor and analyze campaign performance using tools like Google Analytics and Microsoft Clarity.
• Identify trends and insights to improve digital marketing strategies.
• Help maintain and update the company’s website and blog.
• Collaborate with the team to optimize website performance and user experience.

 Prior Experience/Requirements:

• Bachelor's degree in marketing or related field.
• 1-3 years of experience in digital marketing.
• Basic understanding of digital marketing principles and best practices.
• Familiarity with email marketing platforms (such as Hubspot) and website analytics tools (Google Analytics 4, Looker Studio, Tableau).
• Excellent communication and teamwork abilities.
• Creativity and willingness to learn new marketing techniques and tools.
• Passion for crypto, blockchain and finance is a plus.
• Knowledge of Google Ads and experience in setting up campaigns is a plus.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.