Analyst, Digital Marketing

Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.

Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe.  Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.

We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.

Position Summary:

Grayscale is seeking an Analyst, Digital Marketing focused on executing digital campaigns across web, email and paid advertising channels. The successful candidate will need to be eager to learn, detail-oriented, and comfortable working in a fast-paced environment. This role offers hands-on experience in digital marketing and the opportunity to develop critical skills at a rapidly growing organization.

Responsibilities:

• Assist in executing digital marketing campaigns across various channels, including email, Google ads and SEO.
• Monitor and analyze campaign performance using tools like Google Analytics and Microsoft Clarity.
• Identify trends and insights to improve digital marketing strategies.
• Help maintain and update the company’s website and blog.
• Collaborate with the team to optimize website performance and user experience.

 Prior Experience/Requirements:

• Bachelor's degree in marketing or related field.
• 1-3 years of experience in digital marketing.
• Basic understanding of digital marketing principles and best practices.
• Familiarity with email marketing platforms (such as Hubspot) and website analytics tools (Google Analytics 4, Looker Studio, Tableau).
• Excellent communication and teamwork abilities.
• Creativity and willingness to learn new marketing techniques and tools.
• Passion for crypto, blockchain and finance is a plus.
• Knowledge of Google Ads and experience in setting up campaigns is a plus.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.