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Demand Generation Marketing Manager

Anywhere in Ireland

Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire. 

Join us to do the best work of your career, solving meaningful problems with remarkable teams.

Greenhouse is looking for a Demand Generation Marketing Manager to join our team!

The Demand Generation Marketing Manager plays a critical role in fueling demand and driving inbound opportunities for our international sales team. Reporting to the Senior Director of International Marketing, you will execute multi-channel campaigns across paid channels, email nurtures, and landing pages to meet Marketing Qualified Lead and Demo Request targets. You will be a hands-on executor responsible for the optimization of demand generation programs that resonate with our diverse international audiences.

Working as the second demand generation team member within our International markets, you will collaborate closely with Marketing Operations, Field Marketing, Partnerships, and Content teams. You will act as a technical marketer, managing complex paid advertising and marketing automation workflows. Your efforts will ensure a cohesive demand plan that supports the B2B lead life-cycle and drives long-term growth across the EMEA region.


Who will love this job

  • A technical marketer – you possess a deep understanding of marketing automation and paid advertising channels to drive measurable results
  • A natural experimenter – you recognize how small optimizations in testing and messaging can lead to significant impacts on performance
  • A detail-oriented implementer – you enjoy executing against defined strategies while ensuring every campaign asset and workflow is polished
  • A collaborative partner – you thrive when working with agencies, vendors, and cross-functional colleagues to achieve shared goals
  • A goal-oriented thinker – you naturally align your daily projects with team KPIs and help shape the strategic direction of the international marketing team

What you’ll do

  • Lead the creation and management of campaign workflows in marketing automation, including email blasts and multi-step nurture flows for EMEA
  • Own the development and iteration of EMEA email nurture programs, focusing on audience segmentation, localization, and performance analysis
  • Build landing pages using HTML editors to drive campaign calls-to-action and improve conversion rates
  • Manage audits of existing international campaigns across digital channels to identify opportunities for improved targeting and messaging
  • Execute campaign initiatives and optimizations informed by performance insights and agreed demand priorities
  • Drive localized EMEA demand generation campaigns by managing multi-language assets and regional compliance requirements
  • Partner with the Senior Growth Marketing Manager and Content teams to map localized content to full-funnel demand generation programs
  • Build high-intent segments using audience signals to improve demo requests and opportunity creation
  • Partner with Marketing Operations to ensure accurate campaign tracking, attribution, and lead lifecycle alignment
  • Manage reporting on channel and campaign performance, translating down-funnel KPIs into actionable recommendations
  • Additional projects and responsibilities as business needs require

You should have

  • Minimum 3+ years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS company
  • Experience marketing specifically to EU markets
  • Proficiency in managing paid advertising channels such as search, social, and display
  • Hands-on experience building campaign assets like emails and landing pages in drag-and-drop or HTML tools
  • Expertise in building and running email campaigns within marketing automation systems like Marketo
  • An agency background with experience managing B2B clients, a plus
  • Experience managing competitive campaigns or working with intent data, a plus
  • Professional experience within the HR tech industry, a plus
  • Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply

Applicants will be required to provide evidence of their right to work in Ireland as part of the application process and it is pre-condition to any offer of employment.  Greenhouse is not in a position to support employment permit applications for candidates for this role. 

Greenhouse provides a variety of benefits to employees, including medical, dental, life and disability insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program. For Ireland-based employees, we offer 25 days' vacation and an employer matching pension program.

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Who we are

At Greenhouse, we live by our mission through using our own product to help us hire the right person for the job, every time. We are a remote-first company and have shared office spaces in New York City and Ireland, and optional co-working spaces that give us flexibility to do our best work anywhere. We take an active role in our growth through a performance review program that’s committed to providing actionable feedback, and a bonus structure that rewards great performance. We believe that bringing together a variety of perspectives makes us a stronger company – and we nurture leaders who create an inclusive culture and invest into employee resource groups that celebrate our differences and life experiences. We’re proud to have built an award-winning culture that’s been recognized as Fortune’s Best Places to Work and Inc.’s Best Workplaces multiple years in a row. 

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Greenhouse Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to accommodations@greenhouse.io.

Emails about job opportunities at Greenhouse Software are only offered by employees with @greenhouse.io email addresses. See this page on our website if you suspect a phishing scam.

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As your prospective employer, Greenhouse has outlined our policy on how candidates are permitted to use AI in our hiring processes. Knowing that the way we experience AI may evolve over time, we will regularly review our approach to AI to ensure alignment with current legislation and to protect against potential biases in our processes. Prior to engaging in the interview process, please review our current policy. 

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When you apply to a job on our careers page, the personal data contained in your application is collected and processed by Greenhouse Software, Inc. (“Greenhouse”) for the purposes of evaluating your candidacy for employment at Greenhouse. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by Greenhouse, which are the solicitation, evaluation, and selection of applicants for employment. Greenhouse is located at 228 Park Avenue S. PMB 14744, New York, New York 10003-1502 USA, and any questions related to your personal data can be forwarded to privacy@greenhouse.io. 

Greenhouse Software, Inc. is a cloud services provider located in the United States of America (U.S.) and is the controller of the personal data it collects in connection with its recruiting and hiring processes, as well as with data processors engaged by Greenhouse to help manage those processes, also located in the U.S. If you are located outside of the U.S., your personal data will be transferred to the U.S. once you submit it through our careers site. Greenhouse complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) as set forth by the U.S. Department of Commerce. Greenhouse has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the EU. The European Commission has determined that the EU-U.S. DPF provides an adequate level of protection for personal data collected from EU data subjects, and Greenhouse transfers personal data further to this mechanism.

When you apply to a job on our careers page, the personal data contained in your application is collected and processed by Greenhouse Software, Inc. (“Greenhouse”) for the purposes of evaluating your candidacy for employment at Greenhouse. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by Greenhouse, which are the solicitation, evaluation, and selection of applicants for employment. Greenhouse’s registered office is located at 228 Park Avenue S. PMB 14744, New York, NY, 10003-1502, and any questions related to your personal data can be forwarded to privacy@greenhouse.io. 

Greenhouse Software, Inc. is a cloud services provider located in the United States of America (U.S.) and is the controller of the personal data it collects in connection with its recruiting and hiring processes, as well as with data processors engaged by Greenhouse to help manage those processes, also located in the U.S. If you are located outside of the U.S., your personal data will be transferred to the U.S. once you submit it through our careers site. Greenhouse is certified to the EU-U.S. Data Privacy Framework, which the European Commission has determined ensures an adequate level of protection – comparable to that of the EU – for personal data transferred from the EU.

Your personal data will be retained by Greenhouse as long as Greenhouse determines it’s necessary to evaluate your application for employment, including consideration for opportunities in the future, in the event of an unsuccessful application, for a period of 2 years. Under the GDPR, you have the right to request 1) access to your personal data, 2) that your personal data be updated or erased, and 3) that processing of your personal data be restricted. Please reach out to privacy@greenhouse.io if you wish to exercise these rights. You also have the right to data portability, and you may lodge a complaint with an EU supervisory authority.

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Greenhouse records all interviews with BrightHire to help detect and prevent candidate fraud (such as impersonation or use of deepfake technology). This processing is based on our legitimate interest in protecting the integrity and security of our hiring process. You have the right to object to this processing at any time. 

If you object, Greenhouse will review your request and balance your interests against our legitimate interest in maintaining the integrity and security of our hiring process. In some cases, we may continue processing your data for fraud prevention if we determine that our legitimate grounds override your objection.

Greenhouse Interview Recording Policy (Candidate Evaluation and Training) *

We use interview recordings to evaluate your application, support interviewer training, and reinforce inclusive and structured hiring practices. These uses require your explicit consent. If you choose not to consent to the recording of your interview to be used for candidate evaluation and training, it will not affect your application and your interview will not be recorded for these purposes. Fraud detection recording will occur regardless of consent, subject to your right to object. 

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This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.