Back to jobs

Senior Digital Fundraising Strategist

CA, CT, DC, MD, NY, NJ, VA

ABOUT GREENPEACE
Greenpeace is a global, independent campaigning organization that uses peaceful protest, creative communication and people power to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For more than fifty years, Greenpeace has fought to save the planet from the threats of climate change, destruction of ancient forests, deterioration of our oceans, and nuclear disaster.  As an independent campaigning organization, Greenpeace does not accept funds from any corporations or government entities. The global Greenpeace network is headquartered in the Netherlands, with offices around the world in over fifty countries. Greenpeace US is headquartered in Washington, DC.

ROLE PURPOSE/POSITION SUMMARY

The Senior Digital Fundraising Strategist is responsible for developing digital fundraising strategy and execution for Greenpeace US’ fundraising emails and supporting digital strategies for mid-level, major donors, and planned giving audiences. The role requires strong creative writing ability, content creation, and a deep understanding of digital communications, analytical skills, marketing, fundraising, project management, and usability. This role will work with Development, communications and campaigns team members to facilitate comprehensive audience fundraising strategies in email to grow, retain, and upgrade supporters for Greenpeace Inc and Fund. The role will test and track, analyzing digital fundraising results, as well as identify opportunities to engage potential donors in effective and innovative direct fundraising strategies.   

The Senior Digital Fundraising Strategist will be a key contributor  in Greenpeace USA’s digital fundraising  team. This will be a results-oriented position that will lead key areas of Greenpeace USA’s campaign projects and engagement strategy for our high-profile campaigns. The Senior Digital Fundraising Strategist will deftly juggle planned and responsive work  and ongoing core work within the digital fundraising team. This person will identify opportunities, set ambitious goals for projects, collaborate with key stakeholders across teams to advance the work, and collaborate across departments to bring in new supporters, raise money, and deepen supporter engagement across all email audiences, including mid-level, major donors and planned giving audiences.

The Senior Digital Fundraising Strategist is a full-time, hybrid, exempt, benefits-eligible role that can be based in any location GPUS is authorized to work in (CA, CT, DC, MD, NY, NJ, VA) and is represented by the Progressive Workers Union. This role reports to the Digital Fundraising Senior Manager.

ROLE RESPONSIBILITIES

Digital Communications and Fundraising Strategy:

  • Collaborates with the Development, Communications and Advocacy teams to create and test donor acquisition strategies for Greenpeace Inc and Fund
  • Works with the direct mail team on content and creative strategies to provide mail donors with online giving options and stewardship touch points
  • Develop digital communications to offer active and lapsed donors regular opportunities to engage with Greenpeace Inc and Fund.
  • Develop digital communications strategies,  content and email pipelines to cultivate low-level donors, mid-level donors, major donors, and planned giving prospects by providing pathways to upgrade their giving
  • Build upon audience strategies that lift overall revenue and increase in support of Greenpeace’s mission, with a strong focus on email segmentation.
  • Works across teams to ensure a donor journey that is consistent and as personal as possible and ensures strong strategic messaging and creative tests to increase response.

Email Lead Generation & Fundraising:

  • Strong focus on email lead generation conversion.
  • Oversees messaging and creative content in email fundraising appeals.
  • Manage external email vendor relationships – selects, manages, and holds vendors accountable
  • Work cross-departmentally to coordinate messaging and manage GPUS email calendar with an aim to provide an exceptional user experience that results in increased engagement and donations.
  • Create and conduct the stewardship of campaign production timelines
  • In partnership with Online team, ensure email list health and growth, including email deliverability best practices
  • Create email and able to deploy

Testing and Reporting:

  • Collaborates interdepartmentally to create and test supporter journeys aimed at increasing donor retention rates 
  • Conceive and implement consistent data-driven testing strategies to drive key KPIs such as conversion, retention rates and LTV of donors.
  • Create and monitor reports on all key KPI’s. Work with the data team to prepare reports to share with wider development and online teams.

Other Duties:

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Other duties and responsibilities may be assigned by the manager, as organizational or team priorities arise and/or shift.

ROLE REQUIREMENTS

Knowledge and Experience:

  • Minimum 5 years experience with digital fundraising
  • Minimum 5 years of experience managing CRMs
  • Strong data analysis experience
  • Experience using A/B testing in advocacy, fundraising and/or marketing capacity
  • Email and digital fundraising strategy experience 
  • Knowledge of fundraising industry trends and best practices and strategies that are working in the advocacy space

Skills/Competencies/Attributes:

  • Proven ability to drive digital fundraising income through proven tactics and data-driven testing and strategy. 
  • Strong creative writing ability and  content creation
  • Understanding of digital marketing and communications
  • Ability to analyze data and translate results into actionable steps.
  • Excellent project management and organizational skills
  • Detail-oriented, able to juggle multiple priorities and excellent time-management skills 
  • Able to work both with a team and independently
  • Strong copy writer for fundraising emails
  • Basic understanding of HTML
  • Self-starter with a positive attitude who enjoys working proactively and thinking creatively.
  • Contributes to the creation of a diverse, equitable, and inclusive work culture that encourages and celebrates differences.

COMPENSATION

Greenpeace offers a competitive benefits package including medical, dental and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan. 

This role is graded at a level 3, and a salary within the range of $78,668 - $85,146 is anticipated to be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices. 

 

If you want to save the world from climate change and believe in environmental and social justice, please submit an application on our careers page. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact usa-resumes@greenpeace.org. 

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Greenpeace USA’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.