Job Application for Communications Manager at Green Thumb

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The Role

The Manager, Communications will be responsible for managing Green Thumb’s corporate communications activities including employee communications, cross functional team messaging, corporate social and digital content, and inbound media inquiries, while working closely with the rest of the Communications team to ensure integration and alignment with all Communications initiatives. With a focus on internal communications, this role will increase employee engagement and internal cross-functional alignment through effective planning and management strategies as well as creative, proactive storytelling. Reporting to the Director, Communications, the Manager, Communications will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver consistent, authentic messages for appropriate audiences and stakeholders, both internal and external. This role will collaborate with the Comms team, senior business leaders and key cross-functional partners to create a robust, transparent approach to internal communications that fosters information sharing, engagement, and trust.

Responsibilities

INTERNAL

Supports the build-out and execution of ongoing employee communications to engage team members, connect them to the company’s mission and priorities, and increase visibility of Green Thumb’s corporate programs. Deliverables include the company newsletters, evergreen internal communications, Town Halls, and more.

Supports execution of communications plans, including drafting messaging for all applicable audiences, for business initiatives as needed, collaborating with internal business partners, including People Team, Social Impact, Brand, Retail and Labor Relations to ensure aligned messaging across stakeholders and channels.

Manages proactive communication initiatives such as Town Halls, Intranet build and other special projects, in addition to managing comms team calendar and project management system.

Evaluates and leverages communication tools and multi-media content across employee communication channels that drive engagement and transparency to ensure delivery of our message.

Leads the development and execution of employee engagement/recognition programs that help connect team members across the company and increase employee engagement.

Provides general collaborative support for Comms team in pursuit of departmental OKRs and KPIs

Help field and re-direct inbound internal requests from cross functional partners

EXTERNAL / CORPORATE COMMS

Create social and digital content for GTI social media channels to bring our culture to life through employee content and engagement, in addition to

Build and manage a content calendar for key internal and external activities to be shared on Green Thumb’s social media channels and corporate website.

Monitor the cannabis media landscape and research industry trends and public perception to inform communication programs for Green Thumb

Support inbound media inquiries including routing to appropriate stakeholders on the Communications team, at Green Thumb’s PR agencies, and other cross functional teams at Green Thumb.

Manage executive scheduling/wrangling for events and appearances, working closely with EA’s and support staff

Qualifications

5-7 years of experience in corporate communications or marketing; public company preferred

Bachelor’s degree required; degree in Communications, Marketing or related field preferred

Experience with a variety of corporate communication channels, including social media & website

Critical thinker with superb writing, editing and presentation skills

Strong project management experience

Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness

Possesses a strong sense of urgency and thrives in a demanding, fast-paced environment

Adaptive problem solver who effectively navigates change and ambiguity; decides and acts without having the picture totally defined; appropriately changes strategy in response to new information

Operates with a high level of professionalism and integrity, including dealing with confidential information

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age

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Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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Communications Manager

The Role

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