Job Application for Beverage Territory Manager, Minnesota at Green Thumb

The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Territory Manager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.

We are seeking a dynamic and entrepreneurial Territory Manager to spearhead the growth of our portfolio of brands led by Señorita, an award-winning hemp-derived legal THC beverage brand in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the primary resource on the ground.

The territory for this position is the state of Minnesota. The travel expectation is 75-100%.

Responsibilities

Market Strategy & Planning:

Develop and execute a comprehensive territory plan to grow the Señorita brand today and broader beverage portfolio over time
Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities
Establish sales targets and performance metrics to track success
Manage distributor planning and coordination to ensure strong execution in market and aligned goals

Sales & Relationship Building:

Act as the face of the Señorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders
Drive sales through product placement, promotions, and education within target accounts
Secure new accounts and expand distribution within your assigned region

Brand Advocacy & Education:

Be ann expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product
Develop and implement marketing initiatives and in-store activations to boost brand visibility

Execution & Operations:

Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence
Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
Work closely with internal teams to refine strategies based on field feedback

Team Development:

Lay the groundwork for future team growth, contributing to the hiring and training of additional sales and marketing personnel as the business and team grows
Mentor and support team members as the territory expands

Qualifications

Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground.
Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.
Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus.
Passion for Innovation: Excited to champion a new category and educate consumers about the product.
Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age

#LI-HYBRID

First Name

Last Name

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

What are your compensation expectations for this role?

Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business?

Select...

Internal candidates: please use the internal career site to submit your application.

How did you hear about this position?

Select...

If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.

Please enter only one name.

Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb?

Select...

At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.

Will you require Visa sponsorship now or in the future?

Select...

Are you authorized to work in the United States?

Select...

Please confirm you are over 21 years of age.

Select...

Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will.

Select...

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

How would you describe your gender identity?

Select...

Are you Hispanic/Latino?

Select...

How would you describe your racial/ethnic background?

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning?

Select...

Are you a protected veteran or active member of the United States Armed Forces?

Select...

Beverage Territory Manager, Minnesota

The Role

Responsibilities

Qualifications

Apply for this job

Voluntary Demographic Questions