Job Application for Content Strategist & Copywriter at Green Thumb

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The Role: A strong point of view. A tight turn of phrase. An ability to bring structure and storytelling to everything from product pages to emails to brand campaigns. Our Content Strategist & Copywriter is equal parts thinker and doer—responsible for building the brand voice across all consumer touchpoints.

This person will collaborate closely with brand, creative, DTC, PR, and product teams to translate strategy into words that drive connection and conversion. You’ll write the campaigns, the headlines, the emails, the collateral—and partner on content ideas that educate, engage, and inspire across the funnel. As our Content Strategist & Copywriter, you’ll be responsible for building and evolving our brand voice, translating strategy into standout storytelling across every single consumer touchpoint.

Responsibilities

Develop and maintain brand voice guidelines and storytelling frameworks

Write copy for landing pages, product descriptions, email campaigns, ads, packaging & more

Collaborate with designers, marketers, and product leads on campaign concepts

Brainstorm and develop original content that breaks through a crowded space

Translate technical product info into consumer-friendly, benefit-driven storytelling

Optimize written content for clarity, tone, and conversion

Pitch and develop content for all channels across the funnel including social, influencers, and more

Edit and proofread all outbound copy for accuracy and voice alignment

Bring creative thinking and conceptual firepower to cross-channel initiatives

Qualifications

5+ years in content strategy and copywriting, ideally in CPG, wellness, or lifestyle brands

Portfolio that demonstrates range—long-form, short-form, DTC, brand, product storytelling

Excellent attention to detail, grammar, and tone

Comfortable working in fast-paced, high-growth environments

Strong communicator with a collaborative mindset

SEO, storytelling, and conversion copywriting chops a must

Additional Requirements:

Ability to work collaboratively with multi-functional core teams and strong personalities

Adapts and thrives in a demanding, fast-paced environment

Operates with a high level of professionalism and integrity, including dealing with confidential information

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State

Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$75,000 - $90,000 USD

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As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Content Strategist & Copywriter

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