Job Application for Senior Social Media Strategist at Green Thumb

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The Role

As a member of Brand Equity & Activation team, the Sr Social Media Strategist will develop & lead social media strategy across all GTI cannabis portfolio brands and the RISE dispensary brand. They will work in concert with the individual brand teams to develop growth, engagement, channel and content strategies. They will work collaboratively with the brand teams, internal social content creators, external content creators, and compliance.

We’re seeking a creative strategist who can navigate the complex cannabis regulatory environment and the challenges with social media company terms of service. You have a deep understanding of creative social strategies that resonate on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also well-versed in cannabis culture.

Responsibilities

Design and implement comprehensive social media strategies aligned with brand goals, target audiences, and industry trends.

Identify key performance indicators (KPIs) and set measurable objectives for social media campaigns.

Collaborate with brand and content teams to plan, develop, and approve content calendars.

Continually improve social media performance through constant testing, interrogation, and creative approaches.

Monitor performance metrics and adjust strategies to maximize engagement, reach, and conversion.

Foster authentic relationships with followers, influencers, and industry partners.

Develop comprehensive influencer strategies

Analyze social media data to track trends, insights, and campaign performance.

Stay updated on legal regulations, advertising restrictions, and industry trends specific to cannabis marketing.

Develop unique strategies to work around existing social media platform restrictions.

Develop briefs for brand social content with brand teams.

Develop mutually exclusive social styles across GTI brands in concert with brand teams.

Develop a POV on channels and appropriate mix for all brands.

Qualifications

4+ years of experience in developing and leading successful social media strategies, preferably in lifestyle or cannabis industries

Deep understanding of social media platforms, algorithms, restrictions, and advertising tools.

Strong analytical skills with experience using social media analytics tools.

Exceptional communication, leadership, and team collaboration skills.

Creative thinker with the ability to craft compelling narratives and campaigns.

Knowledge of applicable legal and regulatory considerations for cannabis marketing.

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$85,000 - $100,000 USD

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Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.

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As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Senior Social Media Strategist

The Role

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