Associate Events & Experiences Producer

The Role 

The Associate Events & Experiences Producer is a role at GTI that reflects our growing business and continued focus on bringing our brands to life in market through experience-driven patient, customer, and industry events. The Events & Experiences team will be the single source of procuring, planning and execution for all partnerships and events for which GTI engages in across all brands, all in the name of generating impactful brand exposure and recognition. 

This role will be an integral part of every major component to GTI’s experience-driven events in key national and regional markets. The Associate Producer will support the Senior Producer in quarterbacking the planning, processes and SOPs associated with each event, including coordinating with our external partners, regional commercial teams, and GTI’s functional teams including Retail Operations, CPG Operations, Creative, Brand and Commercial Marketing.  

Straddling the line between central functional teams and our regional marketing teams, this role will be working hand-in-hand with the VP –Strategic Initiatives & Partnerships and our regional teams to support the planning and execution of any in-market activities. Given varied support available within each region, this role will flex between shepherding events/sponsorships from inception through execution and coordination of events/sponsorships that will be handed off (E.g. local festival sponsorships, celebrity’ drop-ins, etc.) 

The Associate Producer will report directly into the Events & Experiences Senior Producer, with significant visibility to the VP – Strategic Initiatives & Partnerships and the broader Executive Leadership Team. This position requires a solution-focused problem solver, brand builder, active thought-provoker, and on-the-ground leader with the experience, excitement, and passion for developing meaningful and impactful customer, patient, and industry experiences and fostering long-term brand partnerships. 

This is a hybrid position based out of our Chicago HQ (River North) office. You are required to be in office 2-3 days per week but could be more depending on business needs.

The position also requires the ability to travel out of market overnight multiple times throughout the year, up to 30% and the ability to work nights and weekends multiple times throughout the year, up to 40%. 

Responsibilities 

• Support large-scale event planning from inception through execution in market inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset/swag ordering, and tactical execution of all activities to bring the event to life 
  • Partner with regional teams to assess and coordinate with local support available 
  • Lead post mortem on events to deliver feedback to senior leadership that will be the key to optimizing this experimental team’s role and function  
  • Be main POC between staffing agencies, Lead Festival contacts, Local Teams, Production Partners, and additional support 
  • Help submit all requests for payment to vendors in a timely manner 
• Partner with CPG Brand and Retail Marketing teams to align on needed assets, POS, staffing agency requests, and any merch/giveaway items, ensuring that brand team-led creative briefing is aligned to objectives 
• Support event executions live and in person, including travel that may occasionally be short notice, as needed  
• Collaborate with Commercial General Managers (CGMs) and Regional Marketing Managers from each market to identify priorities, opportunities, and areas of national support 
• Collaborate with centralized teams (such as Retail Operations, CPG Operations, Creative and Brand Marketing) to adjust calendar on the fly for various timing requirements and needs from each function 
• Support key communications with partners, develop timelines, and provide updates to ensure external and internal teams remain aligned  
• Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution 
• Prepare recaps and upload data beginning of each week after all events have been completed 
• Prepare Event Briefs to share out with partners ahead of any events that include- logistics, staffing, assets, POC’s, etc 
• Complete Quarterly Reports that highlight markets that were supported and key KPI’s 
• Maintain extreme flexibility knowing this industry changes by the day.  Help build SOP’s but know they can change at any moment. 

Qualifications  

• A high integrity individual who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb 
• Bachelor’s degree preferred 
• 2+ years’ experience in a related field marketing role or broader event, marketing, brand, or commercial sales roles 
• Strong organization planning & project management skills, including ability to consistently communicate project details and adjustments to multiple partners at once 
• Passion for customer service and belief in the power of events to build our brands and engage our patients, customers, and trade partners 
• Track record of developing, planning, and executing impactful small through large-scale events 
• A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs 
• Ability to think strategically and creatively and connect high-level strategic objectives to tactical program and event needs 
• Knowledge of local on- and off-premise cannabis market, including local laws and statutes 
• Ability to gain and maintain an in-depth understanding of target consumer and market trends  
• Compliance with all standard safety requirements and guidelines. 
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.) 
• Knowledge of Monday.com is preferred but not mandatory 
• Strong communication skills – written and verbal 
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness  
• Adapts and thrives in a demanding, fast-paced environment  
• Possesses a high level of critical thinking  
• Operates with a high level of professionalism and integrity, including dealing with confidential information  
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.  
• Ability to travel out of market overnight multiple times throughout the year, up to 30% 
• Ability to work nights and weekends multiple times throughout the year, up to 40% 

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 

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