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Digital & Ecommerce Marketing Manager

Mooresville, NC

Company Summary:   

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

Position Summary:
This role is for a digital marketing powerhouse who thrives on building campaigns that perform, optimizing every channel, and using marketing technology to fuel growth.
You’ll be responsible for developing and executing digital strategies across paid media, affiliate, CRM (email, SMS, push), and social eCommerce, while constantly identifying new ways to drive incremental revenue through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging MarTech platforms and tools, and in the long run, lead our transition toward fully in-house media and affiliate operations. This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement — while also playing a critical role in the transition to a fully in-house digital operation.

Essential Duties and Responsibilities:

🔹 Digital Marketing Strategy & Revenue Growth
•    Build and lead cross-channel digital marketing strategies that align with business goals — including acquisition, engagement, retention, and revenue growth.
•    Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels.
•    Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives.
•    Forecast performance and build business cases for digital programs to support leadership decision-making.
🔹 Paid Media & Affiliates
•    Plan, manage, and optimize performance campaigns across Google Search, Shopping, Display, Meta, TikTok, Pinterest, Microsoft, Linkedin and emerging platforms.
•    Own affiliate program strategy and work with external 
•    Build and refine audience targeting and segmentation strategies, leveraging both 1P and 3P data.
•    Continuously test creative, messaging, bidding strategies, and landing pages to maximize ROAS and CAC efficiency.
•    Own media budgets and ensure proper pacing, bid management, and funnel-based attribution.
•    Manage, own and handle Google paid, Meta paid business suites 
🔹 Social Commerce & UGC
•    Oversee and optimize storefronts on Instagram, Facebook, and TikTok Shops.
•    Build a UGC program that sources, curates, and activates real customer content across email, paid, and organic channels.
•    Collaborate with influencers and creators to support product launches and seasonal campaigns.
🔹 Lifecycle & CRM (Email, SMS, Push)
•    Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention.
•    Use behavioral and transactional data to power segmentation and personalized journeys.
•    Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar.
🔹 Analytics & Martech
•    Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly.
•    Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes.
•    Own day-to-day use of MarTech tools (Klaviyo, Attentive, etc.) and recommend enhancements to support scaling.
🔹 Leadership & Soft Skills:
•    Autonomous Leader: Thrive in a high-impact role with the ability to independently drive the UX/UI function across a multi-channel digital ecosystem.
•    Strategic Thinker: Ability to balance big-picture vision with hands-on execution, adapting quickly in a fast-paced environment.
•    Excellent Communicator: Strong presentation and storytelling skills to effectively convey design rationale to diverse audiences.
•    Problem Solver: Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences.
🔹 Required Qualifications
•    Bachelor’s degree in Marketing, Business, or related field for eCommerce brands. 
•    5–7+ years of digital marketing experience, including direct ownership of paid and lifecycle channels.
•    Experience with GA4, campaign performance tracking, and optimization.
•    Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools.
•    Prior, hands-on experience using Salesforce Marketing Cloud (SFMC) — must be comfortable using the platform, but expert-level skills not required
🔹 Preferred Qualifications
•    Background in UGC or influencer-driven campaigns
•    Demonstrated success working with user-generated content (UGC) and/or managing influencer/creator campaigns.
•    Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership.

Compensation and Benefits:
•    Health, dental, and vision coverage
•    401k company match plan
•    Paid sick, personal, and vacation time

Compensation and Benefits:

  • Health, dental, and vision coverage
  • Assistance with fertility treatment and adoption
  • 401k company match plan
  • Paid sick, personal, and vacation time

Greenworks will not offer sponsorship for employment-based visa status (including, but not limited to, H-1B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

 

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

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