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VP, Shopper Marketing

Cincinnati, Ohio, United States

At GREY,  we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

POSITION OVERVIEW 

The VP of Shopper Marketing helps serve our clients in our growing Commerce practice. In this role, you will lead shopper strategy and be a trusted adviser to our clients, helping them set the path for success across omnichannel retail.  We are looking for someone who not only embraces change but makes it happen. As shopper marketing continues to evolve, we are seeking someone who understands where the industry has been, where it is going, and how to take our organization to the next level in service of Famously Effective work for our clients.

KEY RESPONSIBILITIES

  • Be the expert and trusted adviser to clients on all shopper marketing matters. Provide advice, generate strategy documents, assess competitive developments, and remain on the forefront of the evolving retail landscape.
  • Act as primary point of contact for shopper marketing strategy to the client and internal teams, including guiding them from ideation through execution.  
  • Develop shopper marketing strategy that encompasses display (FMOT) and category/shopper based aisle design, retail activation, and integration of new touchpoints (eRetail, social commerce) and technology.
  • Ensure shopper, trade and commerce thinking is integrated into broader agency work, creative and pitches through effective collaboration with broader account and strategy teams
  • Identify and investigate new and exciting shopper and commerce spaces that bridge the gap between digital and physical.
  • Develop customer experience/consumer journey with a focus on conversion and retention.
  • Ensure that creative and communication is “shopper-ready” for commerce and trade touchpoints
  • Build key retailer understanding and relationships across traditional/omnichannel retail formats, pure play eCommerce, on demand services (GoPuff, Instacart), etc.
  • Establish relationships with key activation vendors and partners.
  • Adopt a trial and learn approach to ensure the agency stays at the cutting edge of shopper and commerce.
  • Develop agency’s commerce thought-leadership and innovation through internal training, client workshopping, white papers and opinion pieces.

WHAT YOU WILL NEED: 

  • 10+ years experience in shopper marketing with distinctive experience in the following areas:
  • Agency or consultancy experience with a clear focus and history of working with brands or retailers in a shopper marketing capacity
  • Brand-side shopper experience (i.e. working in eCommerce, shopper marketing, or other roles specifically focused on converting shoppers at retail.
  • Retailer experience (i.e. experience on an marketing or shopper focused team at a major retailer).
  • Proven consulting experience or client-side experience with an understanding of shopper activation and channel planning
  • Understanding of the North American retail landscape – Retailers, Media Networks, Vendors, Technologies
  • Passionate about shopper marketing and how it is evolving across organizations
  • Experience working with retail data
  • Highly collaborative approach to working with teams, including teams that involve working with large, global brands
  • Experience working with cross-functional clients and across entire organizations
  • Able to craft compelling strategic stories from a variety of qualitative and quantitative inputs

WHO YOU ARE:  

  • Creative: Putting together two things to create a third thing no one’s ever seen before
  • Productive: Acting on ideas to make things happen and get stuff done
  • Collaborative: Focused on the greater good versus personal gain
  • Adaptable: Ready and able to embrace change

The base salary for this position at the time of this posting may range from $150,000 to $175,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. #LI-Hy

#LI_Hybrid

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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