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Engagement Strategist

New York

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

 

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

POSITION OVERVIEW

We are looking to add an Engagement Strategist to our team who will be responsible for understanding how to engage audiences and set clients apart from competition, ultimately to set a high standard of brand strategy, built through content and activations.

You will partner with senior team members to translate insights and opportunity into actionable strategy, including planning campaigns, briefing creative, organizing communications and keeping teams and clients up to date on channels and platforms in real time. You will develop strategic skills that translate foundational brand strategy into the most compelling engagement opportunities that differentiate a brand as it goes to market. This includes striving at all times to make clients unique on marketing channels, in content and experiences, and ultimately in culture, constantly pushing to make work that is Famously Effective. You will be directly supporting senior strategic leaders, working closely with social and data partners, and collaborating with creatives. This role is expected to manage multiple (at least three) work streams and clients at a time. 

KEY RESPONSIBILITIES  

  • Proactively coordinate and assist on delivering engagement strategy and tactical recommendations for multiple brands at a time, including comms planning, social and channel-specific briefs, and reporting on signals in the worlds of consumers and culture
  • Assist in the development of integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage target audiences while aligning with client objectives 
  • Articulate insights that are sharp, unique and relevant to arm creative teams with best-in-class thinking based on the speed of culture and the internet
  • Organize complex 360 campaigns and messaging into simple and digestible rollouts, comms plans and other frameworks that structure creative executions to be more productive and purposeful
  • Actively participate in a variety of client-facing meetings and workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and experts. 
  • Demonstrate creative, innovative, and flexible thinking in strategic approach, tactical deliverables, and in client presentations
  • Translate consumer insights into actionable creative opportunities and assist senior staff in creating data-driven customer personas and customer journeys 
  • Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for new work, including setting and evaluating KPIs and performance metrics with data strategist partners
  • Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies 

WHAT YOU WILL NEED:  

  • High level of language and communication skills
  • A pulse on culture, the internet, social media and tactics to become expert in your clients’ categories and brands
  • A foundational knowledge of brand strategy, modern media and digital marketing, and eagerness to learn more 
  • Understanding of customer funnels and how digital platforms play a role within the experience, from awareness and conversion, to conversation and action
  • Ability to know a great idea when you see it, and the desire to learn how to make it better
  • 2 years+ in advertising or related industry 

WHO YOU ARE:  

  • Creative: Putting together two things to create a third thing no one’s ever seen before  
  • Productive: Acting on ideas to make things happen and get stuff done  
  • Collaborative: Focused on the greater good versus personal gain  
  • Adaptable: Ready and able to embrace change as a constant

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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