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Senior Brand Strategist

New York

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

 

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role 

The Senior Strategist leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products. They will collaborate with the client and internal stakeholders to develop positioning and messaging strategies and are responsible for providing input throughout the creative development process to ensure all client deliverables are “on strategy”. The Senior Strategist helps define key performance indicators and measurement for programs Grey delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns. 

What You’ll Do

  • Lead the strategy & brand vision internally and externally  
  • Develop clear and inspiring creative briefs and an extensive point of view for new business and current clients 
  • Work with the Strategy Director and Group Strategy Director in brief development, new business pitches and department initiatives 
  • Partner with Creatives to concept, explore and push the work 
  • Design and conduct qualitative and quantitative research via focus groups, brainstorming sessions and one-on-one interviews 
  • Can design for effectiveness and implement measurement strategies  
  • Collaborate across disciplines and hierarchies 

What You’ll Need 

  • 4+ years’ strategy experience in a creative advertising agency preferred
  • Ability to manage scenarios where on the spot, critical thinking is necessary
  • Exceptional written and verbal communication skills
  • Proactive mindset; cares about the details and follows through 
  • Well informed on cultural and social trends relevant to clients; experience with LATAM markets helpful 
  • Is current on industry, customer and competitor information and integrates those insights into strategic recommendations  

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range

$60,000 - $140,000 USD

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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