Job Application for Vice President, Marketing at Groome Industrial Service Group

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Groome Industrial Service Group is a growing company headquartered in Denville, NJ, providing specialty maintenance services nationwide for several industries including natural gas-fired power generation, shipping, manufacturing, pharmaceutical and aerospace.

The VP of Marketing will be responsible for developing and executing a comprehensive marketing strategy that increases brand awareness, generates high-quality leads, and supports the company's growth objectives, including selling into Executive levels. This role will focus on creating a marketing engine that aligns with our business goals, positions us as an industry leader, has messaging and content aligned to buyer personas and measures the ROI of all marketing activities.

Why work for Groome Industrial Service Group?

Health and Safety is our #1 priority 24/7/365!
Competitive wages - the salary range for this position is $140,000 - $180,000 per year.
Paid time off, comprehensive health benefits coverage after 60 days of full-time employment.
401(k) after the eligibility period with company matching component.
Opportunities for growth and development in your career.
Positive and safe work environments.

Key Responsibilities:

1. Strategy and Planning

· Develop a strategic, multi-channel marketing plan that aligns with company growth goals and targets key industrial segments.

· Conduct market research and competitive analysis to identify market trends, new opportunities, and customer needs.

· Define customer and buyer personas for various market segments within the industrial services industry and tailor messaging and content accordingly.

· Create and manage the marketing department budget, ensuring cost-effectiveness and maximizing return on investment (ROI).

2. Brand and Content

· Define and build the company's brand identity, positioning, and messaging to strengthen our reputation as an industry leader.

· Oversee the creation and execution of a content strategy, including whitepapers, case studies, blog posts, and thought leadership articles that translate complex technical services into compelling narratives for various buyer personas.

· Enhance the company's digital presence by launching and managing website content, social media channels, and email marketing campaigns.

3. Demand Generation and Sales Enablement

· Develop and implement demand generation programs to drive high-quality leads for the sales team.

· Collaborate closely with the sales department to align marketing strategies with sales initiatives and create a cohesive go-to-market approach.

· Produce sales enablement materials, such as presentations, collateral, and case studies, to support the sales team in their efforts.

· Analyze the effectiveness of campaigns and use data to refine strategies to optimize lead generation and conversion.

4. Leadership and Team Building

· Serve as the company's marketing leader and work closely with the CEO, CRO, and other executives to drive the strategic vision.

· Establish the marketing department structure and forecast future hiring needs.

· Manage relationships with external agencies and contractors as needed.

5. Performance Measurement and Analysis

· Establish Key Performance Indicators (KPIs) and metrics to track, measure, and analyze the performance and ROI of all marketing activities.

· Provide regular reports and presentations on marketing performance to the executive team and stakeholders.

Requirements:

Bachelor’s degree in marketing, Communications, or a related field; MBA is preferred.
10+ years of progressive marketing experience, with at least 5 years spent in a Vice President role, ideally within an industrial, manufacturing, or B2B services sector.
Proven track record of branding experience.
Experience building and scaling a marketing function from the ground up in a business-to-business environment.
Deep expertise in B2B lead generation, strategic planning, digital marketing, and content marketing.
Experience in a hands-on, execution-focused role is essential.
Strong analytical skills with the ability to leverage data to inform and refine marketing strategies.
Excellent communication and presentation skills, with the ability to articulate strategy and results to all levels of the organization.
Experience with CRM and marketing automation platforms.

For additional information about our company, visit us at www.groomeindustrial.com.

Groome Industrial Service Group is an Equal Opportunity Employer. E.O.E./M/F/Disability/Veteran

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