Landing Page & Conversion Rate Optimization Manager

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

Grüns is looking for its first Landing Page and Conversion Rate Optimization (CRO) Manager to join our best-in-class marketing and ecommerce team. Our perfect candidate will have a deep understanding of user experience and bring a proven track record of/clear passion for optimizing landing pages to drive conversion. They will understand there are unlimited opportunities to share our brand and product stories and have the drive and enthusiasm to do just that. This is a full-time, remote role reporting into our Director of Ecommerce.

In this role, you will:

Build High-Converting Landing Pages

• Develop a strategy to create tailored landing pages that align with different customer segments and marketing channels.
• Use dynamic content and personalization techniques to deliver relevant messaging and calls to action based on user behavior and preferences.
• Analyze the source of traffic (e.g., paid advertising, organic search, social media) to create targeted landing pages that continue the conversation started in the ad.

Create compelling site experiences

• Write persuasive copy that resonates with the target audience and drives conversions.
• Create visually appealing and user-friendly landing pages.
• Continuously test and optimize copy and UX to improve performance.

Analyze and improve conversion rate:

• Analyze website traffic and user behavior to identify opportunities for conversion rate improvement.
• Implement CRO techniques, including heatmaps, user surveys, and session recordings to gain valuable insights.
• Present data-driven recommendations to improve landing page performance and overall marketing effectiveness.

We're looking for someone with:

• 2+ years of prior experience building landing pages for DTC products - we know this is a specific ask, but this role is one where we are looking for very specific prior experience
• 3+ years of overall experience in marketing or ecommerce roles
• A track record of writing strong, high-converting copy
• A strong understanding of user experience (UX) principles and best practices
• Proficiency in A/B testing and multivariate testing methodologies
• Experience with data analysis tools (e.g., Google Analytics, Adobe Analytics)

A note from the Grüns team:

Thank you so much for your interest in this role! We have an awesome but lean team here at Grüns and we look forward to reading your application. Our team reads and carefully considers each and every single application and we ask the questions below so we can get to know you a bit better, outside of your resume. We ask that you please answer the questions without the use of AI so we can get a sense of your true communication style and approach to the work. We appreciate your interest in Grüns and are looking forward to hearing from you!

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

Our culture:

• Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
• Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.
• Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks!

For every role, we aim to have highly competitive compensation -- and equity, as our growth should lead to your growth.

We have a fully remote, high-trust work environment - but also come together on a quarterly basis for amazing off-sites where we can connect IRL.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family. We have unlimited PTO. And everyone who joins gets a free Grüns subscription, a $150/month wellness bonus, and an Oura ring and membership to track their health.