Director of Paid Media

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We’re looking for our first Director of Paid Media at Grüns! In this role, you will lead our paid media strategy, optimize acquisition efforts, and deliver measurable results that drive growth. 

We’re looking for someone who’s analytical, hands-on, and knows paid media inside and out. This person will be responsible for overseeing the management of day-to-day execution and operations of paid media campaigns across Meta, TikTok, YouTube, and other media platforms. 

This role is key to our success in the performance space and will have a significant impact on our company's growth and performance. Please note this is a US-based remote role reporting to our Head of Performance.

In this role, you will:

• Oversee and manage the day-to-day paid media budget allocation, ensuring efficient use of resources to maximize performance and ROI.
• Develop a deeper understanding of attribution across paid channels to guide broader budget allocation and channel strategies.
• Lead a team of two specialists focused on optimizing campaigns and ads across various platforms, providing mentorship and ensuring high-performance execution.
• Stay involved in ad platform operations (social, search, and video/display) to drive campaign success and demonstrate leadership through expertise.
• Deliver actionable insights to the C-suite regarding channel performance, audience behavior, and ad efficacy to inform strategic decision-making.
• Partner with creative, web, and analytics teams to build scalable, highly efficient funnels.

We're looking for someone who has:

• 4+ years of experience in paid media strategy and execution, with a proven track record of driving results across multiple channels
• Scaled ad accounts from zero to $1 million in monthly ad spend
• 3+ years of management experience leading teams of paid media specialists or similar roles.
• Proficient with MTA (Multi-Touch Attribution), incrementality tests, and attribution platforms (e.g., Northbeam, Rockerbox, Triple Whale).
• Experience running incrementality tests (e.g., Haus).
• Hands-on experience launching and optimizing campaigns across key ad platforms, including Meta Ads Manager, Google Ads, GMC, YouTube, Shopping/PMax.
• Exceptional analytical skills with a data-driven approach to campaign optimization.
• Strong problem-solving skills to diagnose performance issues and implement actionable solutions.

Bonus points for:

• Familiarity with MMM tools (e.g., Prescient) to drive marketing effectiveness.
• Experience working in a start-up environment, embracing a scrappy and resourceful mindset.
• Canva skills for quick and effective ad creation.
• Experience working at a subscription company

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

Our culture:

• Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
• Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.
• Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks!

For every role, we aim to have highly competitive compensation -- and equity, as our growth should lead to your growth.

We have a fully remote, high-trust work environment - but also come together on a quarterly basis for amazing off-sites where we can connect IRL.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family. We have unlimited PTO. And everyone who joins gets a free Grüns subscription, a $150/month wellness bonus, and an Oura ring and membership to track their health.