Paid Search and YouTube Specialist

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We are seeking a highly analytical, detail-oriented, and results-driven Paid Search and YouTube Specialist to manage and scale paid advertising efforts across YouTube and Google Ads platforms. This person will have a proven track record of managing large budgets, launching and optimizing campaigns, and collaborating across teams to drive performance. 

This role requires expertise in video advertising, search campaigns, and advanced data analysis, along with a proactive approach to cross-functional collaboration to maximize ad performance.

Please note this is a US-based remote role reporting into our Head of Performance. 

In this role, you will:

• Manage budgets and bids for YouTube VAC (16:9) and YouTube Shorts campaigns.
• Plan, launch, and optimize ad campaigns to achieve performance goals.
• Analyze campaign performance and identify actionable insights for improvement.
• Build scalable, non-brand search campaign funnels to drive consistent results.
• Launch and optimize search, PMax (Performance Max), and shopping campaigns to maximize ROI.
• Work with the creative team to identify ad angles that are performing well and guide the development of future creative assets.
• Collaborate with the landing page team to create high-converting pages tailored for YouTube and search campaigns.
• Dive deep into campaign data to understand performance drivers and recommend next steps.
• Use tools such as Google Analytics 4 (GA4), Google Ads Editor, and competitive research platforms to refine strategies.

We're looking for someone who:

• Experience in paid advertising with a focus on YouTube, search, and PMax campaigns.
• Proven experience scaling YouTube ad accounts from zero to $200k - $1M+.
• Expertise in Google Ads and Google Ads Editor.
• Familiarity with GA4 and leveraging data to improve ad performance.
• Strong experience in launching and optimizing search, PMax/shopping, and video campaigns.

Bonus points for:

• Agency, startup and/or e-commerce experience. 
• Knowledge of competitive research tools like Vidtao.
• Experience with attribution tools (e.g., Northbeam, Triple Whale, Rockerbox).
• Advanced analytical skills to identify trends and determine the “why” behind performance changes.
• Experience working at a subscription company.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

Our culture:

• Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
• Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.
• Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks!

For every role, we aim to have highly competitive compensation -- and equity, as our growth should lead to your growth.

We have a fully remote, high-trust work environment - but also come together on a quarterly basis for amazing off-sites where we can connect IRL.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family. We have unlimited PTO. And everyone who joins gets a free Grüns subscription, a $150/month wellness bonus, and an Oura ring and membership to track their health.