Director of Paid Media

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We’re looking for our first Director of Paid Media at Grüns! In this role, you will lead our paid media strategy, optimize acquisition efforts, and deliver measurable results that drive growth. 

We’re looking for a sharp, hands-on leader who is analytical and knows paid media inside and out (paid social, YouTube, and paid search). This person will be responsible for overseeing the management of the day-to-day execution and operations of paid media campaigns. You should be obsessed over metrics and details. This isn’t just a management role — you’ll be in the weeds when needed, and should be able to think through campaign, creative, bid, and performance strategy; not only demonstrating how you think through strategy to your direct reports, but also helping them advance those skillsets. 

This role is key to our performance marketing success and will significantly impact company growth, reporting into our VP of Growth.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Oversee and manage the day-to-day paid media budget allocation, ensuring efficient use of resources to maximize performance and ROI.
• Develop a deeper understanding of attribution across paid channels to guide broader budget allocation and channel strategies
• Lead a team of three Senior Specialists focused on optimizing campaigns and ads across various platforms, providing mentorship and ensuring high-performance execution of day-to-day operations
• Stay involved in ad platform operations (social, search, and video/display) to drive campaign success and demonstrate leadership through expertise.
• Deliver actionable insights to the exec team regarding channel performance, audience behavior, and ad efficacy to inform strategic decision-making.
• Partner with creative, web, and analytics teams to build scalable, highly efficient funnels.

We're looking for someone who:

• Knows how to operate as a CEO of their own domain while knowing how to communicate with stakeholders to drive results
• Has exceptional analytical skills with a data-driven approach to campaign optimization.
• Has strong problem-solving skills to diagnose performance issues and implement actionable solutions.
• Has 7+ years of experience in paid media strategy and execution, with a proven track record of driving results across multiple channels
• Has 3+ years of management experience leading teams of paid media specialists or similar roles.
• Has successfully scaled 7-figure ad accounts while maintaining efficiency and growth
• Is proficient with MTA (Multi-Touch Attribution), incrementality tests, and attribution platforms (e.g., Northbeam, Rockerbox, Triple Whale).
• Has hands-on experience launching and optimizing campaigns across key ad platforms, including Meta Ads Manager, Google Ads, GMC, YouTube, Shopping/PMax.
• Has experience running incrementality tests (e.g., Haus) to prove true business impact.

Bonus points for:

• Experience working in a start-up environment, embracing a scrappy and resourceful mindset.
• Canva skills for quick and effective ad creation.
• Experience working at a subscription company

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!