Senior National Account Manager, Grocery

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

As our Senior National Account Manager, Grocery, you'll drive our expansion and growth efforts in the grocery channel—with a primary focus on scaling Kroger, Publix, Albertsons Safeway, Wegmans, Hy-Vee, and more. You'll build and nurture strategic relationships with buyers and distributors, drive thoughtful growth plans, and ensure best-in-class execution across multiple stakeholders. Working through our sales broker Presence, you'll be instrumental in opening 500+ new doors while negotiating complex distributor partnerships with UNFI and KeHE. This is a highly cross-functional role that will partner closely with our operations, brand, and marketing teams to bring Grüns to life at shelf and beyond. This role reports directly to the VP of Sales.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Service and grow relationships with Kroger, Publix, Albertsons Safeway, Wegmans, Hy-Vee, and more through our sales broker
• Pitch and sell to new grocery accounts, managing dozens of competing priorities and opportunities
• Negotiate and execute complex distributor contracts with UNFI, KeHE, and other key distribution partners
• Develop channel-specific marketing strategies and execution plans to drive retail velocities and maximize revenue
• Lead product launches and merchandising programs tailored to grocery requirements
• Build compelling sales presentations and business proposals that resonate with grocery channel buyers
• Track and analyze sales performance, competitive trends, and market opportunities using retail data tools
• Collaborate with operations, marketing, and brand teams to ensure seamless execution across the grocery channel
• Manage distributor relationships and navigate complex terms to secure favorable business arrangements
• Drive strategic initiatives to open 500+ new grocery doors and achieve aggressive growth targets

We're looking for someone who:

• 7+ years of sales experience in grocery channels, with direct experience managing key national grocery accounts
• Demonstrates proven track record opening new distribution points and negotiating complex distributor contracts at favorable terms
• Possesses strong understanding of grocery channel economics, merchandising strategies, and operational requirements
• Has experience developing channel-specific packaging, product offerings, and marketing strategies
• Excels at presentation and negotiation skills with confidence to challenge major distributors
• Is proficient with retail data analysis tools (SPINS, Nielsen, IRI) and Microsoft Office suite
• Brings passion for health and nutrition with deep product knowledge and industry obsession
• Is a natural storyteller who can craft compelling narratives for buyers and stakeholders
• Demonstrates fierce negotiation skills and isn't intimidated by major players like KeHE and UNFI

Approach to the role:

• Shows relentless pursuit of growth and excellence with a "great is what we're going for" mentality
• Demonstrates natural curiosity and leaves no stone unturned in pursuit of opportunities
• Exhibits retailer obsession, understanding the ins and outs of working with grocery channel partners
• Approaches work with humility - nothing is below them when it comes to driving results
• Balances strategic thinking with hands-on execution to deliver exceptional results

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!