Salesforce Marketing Cloud Email Specialist

CDMX | Híbrido (alto desempeño) | Reporta a: MC Practice Lead

Who Is Capptus?

Capptus is not an execution factory. We are a strategic growth partner.

We simplify digital transformation and convert complexity into clarity. We combine Salesforce expertise, AI-powered marketing, loyalty strategy, and human-centered design to create scalable growth systems for our clients.

We are building a 2026 organization that is:

• AI-first in everything we do
• Customer-obsessed and business-driven
• Operationally excellent
• Composed of high-judgement, high-ownership individuals — Capptus Cracks

If you are looking to “just execute emails,” this role is not for you.

If you want to build intelligent customer journeys that drive measurable business impact, keep reading.

The Role

We are looking for a Salesforce Marketing Cloud Email Specialist who combines:

• Technical precision
• Strong aesthetic and communication judgement
• AI-first thinking
• Business awareness
• Extreme attention to detail
• Ownership mentality

You will not only deploy campaigns — you will help design, optimize and scale customer engagement systems that create value for both the client and Capptus.

Your mission is simple:

“Ensure that every message sent through SFMC is technically flawless, strategically intentional, data-driven, and aligned to measurable business outcomes.”

What You Will Own

1. Intelligent Campaign Execution

• Configure, test and deploy batch and automated campaigns in Email Studio
• Build journeys in Journey Builder aligned with defined lifecycle strategies
• Ensure flawless QA, deliverability, tracking and performance measurement
• Maintain technical excellence under pressure and deadlines
  
  

But beyond execution:

• Question the segmentation logic
• Challenge unclear objectives
• Detect inconsistencies before they become business problems
• Protect the client’s brand and Capptus’ reputation through excellence
  
  

2. Data & Architecture Discipline

You will treat data as infrastructure, not just as lists.

• Manage Data Extensions (structure, keys, relationships)
• Understand Contact Builder and data model logic
• Support proper subscriber governance and consent models
• Ensure scalability, cleanliness and integrity of campaign data
  
  

You understand that:

Poor data architecture today becomes operational chaos tomorrow.

3. Personalization & Automation with Intent

• Implement dynamic content using AMPscript
• Support automation workflows in Automation Studio
• Execute multi-step omnichannel journeys

But more importantly:

• Ensure personalization is meaningful, not decorative
• Avoid complexity for complexity’s sake
• Balance sophistication with maintainability
  
  

4. AI-First Marketing Execution

We expect you to actively use AI tools to:

• Optimize subject lines and content variants
• Improve segmentation hypotheses
• Enhance QA processes
• Accelerate performance analysis
• Generate testing ideas (A/B, multivariate)

You should constantly ask:

How can AI help me execute better, faster, and smarter — without lowering quality?

5. Performance, Insight & Business Impact

• Monitor KPIs (Open Rate, CTR, Conversion, Bounce, Revenue when applicable)
• Extract reports and contribute to performance insights
• Identify anomalies and improvement opportunities
• Understand the business objective behind each campaign
  
  

You are not satisfied with reporting metrics.

You want to understand:

• What moved?
• Why?
• What do we change next?
  
  

What You Bring

Academic Background

Bachelor’s degree in Marketing, Communications, Systems Engineering or related field (or equivalent demonstrated experience).

Technical Competencies

Salesforce Marketing Cloud Mastery

• Journey Builder (multistep lifecycle flows)
• Email Studio & Content Builder
• Automation Studio
• Mobile Studio (SMS/Push)
• AMPscript (dynamic personalization)
• Basic SQL (highly valued)
  
  

Data & Deliverability

• Data Extensions configuration
• Contact Builder understanding
• Subscription models & preference centers
• Sender Authentication Package (SPF, DKIM, IP/domain setup)
• Rendering tools (Litmus / Email on Acid)
  
  

The Capptus Crack Competencies

This is where we differentiate.

1. Developed Taste & Judgement

You:

• Know when something “feels off” — visually, logically or strategically
• Care about design coherence and brand tone
• Detect inconsistencies in segmentation logic
• Understand that simplicity often beats complexity
  
  

You don’t hide behind “that’s what was requested.”

You elevate the work.

2. Customer & Business Obsession

You:

• Understand the end customer experience
• Think in journeys, not isolated emails
• Care about impact on revenue, retention, and loyalty
• Balance client success with Capptus scalability

You ask:

Is this truly valuable for the customer?

3. AI-First & Continuous Learner

• Curious about AI, automation and martech evolution
• Rapid learner of new SFMC features
• Proactively experiments and proposes improvements
• Never stagnant
  
  

4. Ownership & Accountability

• You own results, not tasks
• You anticipate problems
• You escalate intelligently
• You protect deadlines and quality simultaneously
  
  

No excuses. No victim mentality.

5. Structured & Analytical Thinking

• Logical reasoning
• Clear documentation habits
• Organized campaign setups
• Ability to explain technical constraints to non-technical stakeholders
  
  

Plus / Differentiators

• Salesforce Certified Email Specialist (highly valued)
• Salesforce Marketing Cloud Consultant (even better)
• Experience with Loyalty programs (desirable)
• Exposure to Data Cloud or CRM data integrations
• Intermediate/Advanced English
• Experience working with consulting clients (not only in-house marketing teams)
  
  

What Success Looks Like in 6–12 Months

• Zero major QA failures
• Campaigns executed with operational excellence
• Proactive improvement proposals
• Clear contribution to performance optimization
• Trusted by strategists and clients
• Demonstrates Capptus Crack mindset
• Improved knowledge on SFMC functionalities, channels and best practices.
  
  

Why Capptus

• High-impact clients
• AI-driven transformation projects
• Continuous certification and premium tools
• Hybrid model based on performance
• Clear growth path toward Journey Specialist / Marketing Automation Strategist / Martech Consultant
  
  

Final Selection Criteria

We are looking for someone:

• Technically solid
• Intellectually curious
• AI-native
• Detail-obsessed
• Business-aware
• With refined professional judgement
  
  

If you are obsessed with improving systems, elevating standards and creating measurable customer value — you might be a Capptus Crack.