Social Media Manager

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

DEPARTMENT: Social

REPORTS TO:  Associate Director, Social

TRAVEL: 0-10%

FLSA STATUS: Exempt

SUPERVISORY RESPONSIBILITIES: No

LOCATION: Austin

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

Position Function 

Social Media Managers are responsible for bringing the U.S. Air Force and Space Force Recruiting social media program to life in-platform, with supervision. The SMM plays a key role in owning the social presence by creating social-first content, publishing across social channels, and identifying opportunities to connect to culture. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful social content. 

You must be a team player, clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM will be part of the broader social media team within the Consumer Engagement Group.

Responsibilities and Essential Duties

• Supports in implementation of the U.S. Air Force Recruiting social strategy
• Assist in development and implementation of monthly content calendar
• Source assets and produce a high volume of social copy
• Collaborate closely with content creator team to concept and develop social-first content
• Own the process of scheduling and publishing content to social channels
• Manage the day-to-day brand activity on social channels and ensure all content is published without issue
• Maintain social brand guidelines and social voice
• Demonstrated understanding and experience developing fundamentals of social media strategies including audience, channel, content, brand guidelines and voice
• Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social creation
• Develop POVs on a range of social topics as needed
• Monitor trends in social media channels to inform social content strategy and creation
• Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
• Identify opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
• Leverage brand social performance data/reporting to drive continuous optimizationq

Minimum Qualifications

• 2-3 years of experience creating content for social (can be a mix of full time roles and internships)
• Fluent across a variety of social channels as an active and passionate participant
• Strong copywriting experience
• Excellent communication skills
• Proficient in Google Workspace (Docs, Sheets, Slides) and Microsoft Office
• Strong attention to detail and exceptional organizational skills are a must

Preferred Qualifications

• Experience with Sprinklr/Khoros/similar social management suite a plus
• Video editing and graphic design skills are strongly preferred
• Technical understanding and ability to pick up new tools quickly
• Operates according to deadlines while executing multiple projects
• Ability to change priorities and pivot to emerging urgent tasks
• Proactive in managing expectations of supervisors
• Routinely takes initiative to improve process/workflow/methodologies

Key Characteristics for Success 

• Community: You have the ability to manage internal relationships across a wide variety of disciplines.
• Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day to day work.
• Curiosity:  Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement. 
• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your supervisors.

At GSD&M, inclusion is our superpower.  An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.  If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support. 

This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.