New

Data Analyst

Austin

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

  • DEPARTMENT: Media
  • REPORTS TO: Sr. Analyst
  • TRAVEL: 0-5%
  • FLSA STATUS: Exempt
  • SUPERVISORY RESPONSIBILITIES: No
  • LOCATION: Austin

We are looking for a highly motivated Data Analyst to join our growing Decision Sciences practice, within our GSD&M Media department.  The Decision Sciences team is a critical connector between our activation, creative, and audience developments teams.  This is an exciting time to join our GSD&M Media department as we continue to evolve our capabilities and approach to deliver successful business outcomes for our clients.   

The Data Analyst will be responsible for overseeing and maintaining an automated end to end data workflow that enables reporting, as well as assisting with visualization development. They will report into the Sr. Analyst working closely with key stakeholders on select client accounts. This role will play a critical part in driving data production and visualization development that lays the foundation for delivering insight to internal and client teams. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and general context of the account structure to help inform data workstreams.  

RESPONSIBILITIES:

  • Oversee automated workflow, ensuring source data moves efficiently and accurately through all data pipelines into final cloud storage tables on a weekly cadence.
  • Assist in developing Visualization outputs across various mediums and platforms such as PowerBI, PPT, or as needed to effectively convey data insights
  • Assist in analyzing performance of campaigns and advertising efforts that leads to clear, compelling and actionable insights
  • Deliver projects independently and proactively communicate project progress or issues to Senior Analyst
  • Ensure all client materials exceed expectations (content & quality) while meeting deadlines
  • Assist in developing tracking and reporting requirements, work with internal and external teams to implement tracking parameters that align with KPI objectives

QUALIFICATIONS:

  • BA/BS required
  • 0-2+ years of digital media, data & analytics, or marketing/sales analytics experience
  • Self motivated with a strong record of academic and/ or professional achievement
  • Experience with Alteryx, PowerBI, Cloud Storage (Big Query), and ETL/Orchestration software
  • Strong quantitative skills with proven ability to manage workstreams that involve data extraction, transformation, analyzing and presenting data
  • Helpful to have working knowledge of digital ad servers (Google Campaign Manager or Adform), ads manager platform (SearchAds360, The Trade Desk, or AdTheorent), and other media/marketing reporting software
  • Familiarity with media channels including video, display, mobile, search, and offline.
  • Understanding of online advertising planning, buying and performance metrics
  • Have understanding of digital buying methods: CPV, CPC, CPM, CPCV, CPE, dCPM
  • Working knowledge of digital tracking, including tagging, floodlights, and pixels
  • This position is based in our Austin office on a hybrid schedule

YOU ARE:

  • Solution oriented with high emotional intelligence, self-awareness and organization
  • Able to effectively communicate verbally and in writing
  • Highly collaborative and adaptable to different situations, personalities and timelines
  • Believes business outcome is much more important than a KPI, and can help teams and clients navigate both
  • Strong conceptual and analytical skills with the ability to turn findings into executable plans
  • Highly curious and desire to carve new paths using unconventional methods
  • Lead with a high level of integrity and transparency
  • Live our GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility

 

At GSD&M, inclusion is our superpower.  An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.  If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support. 

This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.

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