Supervisor, Media Planning

Austin

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

  • DEPARTMENT: Media
  • REPORTS TO: Director, Media Planning
  • TRAVEL: 0-5%
  • FLSA STATUS: Exempt
  • SUPERVISORY RESPONSIBILITIES: Yes
  • LOCATION: Austin

 

The Job

  • Provide strategic and tactical direction, with an audience-first approach, to media planners and assistant media planners while maintaining some day-to-day planning responsibilities:
    • Work with Account Leadership and other teams to determine and meet client specific needs that focus on driving business outcomes aligned to business KPIs 
    • Utilize available media planning tools to develop digital and traditional media strategies
    • Use research and platform intelligence to understand audiences, media behaviors, etc.
    • Present media plans directly to clients who may or may not have expertise in digital media
    • Negotiate with media vendors and provide a final negotiated recommendation to the client
    • Work with Account Leadership, Creative and Production to ensure creative specifications of negotiated plans are met
    • Supervise trafficking process (via creative or through Doubleclick)
    • Optimize digital campaigns with media vendors
    • Report campaign performance to clients
    • Partner with media analytics team to provide final analysis and future recommendations at the conclusion of campaigns.
  • Serve as a mentor and provide conduits for professional growth among the team
  • Develop POVs as needed based on client and planning team requests
  • Aggressively keep abreast of the current media landscape and actively provide relevant information about media trends to media teams and clients
  • Maintain positive working relationship with media vendors
  • Optimize resource management and help smooth operational processes
  • Manage client budgets and multiple campaigns with accuracy 
  • Ability to meet and exceed client deadlines 

 

The Ideal Candidate possesses:

  • A four-year college degree
  • Minimum of 5 years of total media planning experience, with at least one year of offline planning experience. Retail media experience a plus.
  • Full-service agency experience preferred, but not required
  • One to two years’ experience supervising the direct work of media planners and assistant media planners 
  • Ability to manage up keeping directors informed
  • Experience in developing and maintaining key client relationships 
  • Ability to multi-task smoothly - responsibilities include reporting to multiple accounts and management
  • Ability to effectively communicate traditional and digital media strategy to clients who may or may not have media marketing expertise
  • Compelling and confident presentation skills - both in writing and delivering the presentation – and well versed in the art of storytelling when putting together recommendations
  • Ability to condense complex ideas into comprehensible pieces, and high accuracy in analyzing large sets of data
  • Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions
  • Proactive and confident in finding ways to bring to life new technologies to educate clients and the agency
  • Experience planning and implementing brand building media campaigns including:
    • Digital Specific: Site-direct, Programmatic, Paid Search, Social and other biddable media placements (CPM, CPCV & CPA)
    • Other channels: Video (national/local linear, CTV), Audio (terrestrial radio & streaming), print, sponsorships, OOH etc. 
  • Specific Skills required:
    • Usage of digital tools (or other related products):  DV360, CM360, Prisma, comScore, Google Analytics (plus experience with verification partners – Moat, IAS, DoubleVerify)
    • Usage of planning tools (or other related products): MRI-Simmons/Scarborough, Kantar Advertising Insights, Claritas 360, Reach/Frequency tools
    • Proficiency with V-Lookups & Pivot Tables 

At GSD&M, inclusion is our superpower.  An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.  If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support. 

This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.

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