Web Analyst - Temp

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

Temp/Freelance Role through 11/30/25 – Potential for Full-Time

• Department: Media / Decision Sciences
• Reports to (Position):  Analytics Director
• Supervisory Responsibilities (Y/N): No
• FLSA Status (Exempt vs. Non-Exempt): Exempt
• Travel (%): 0-10%

We are looking for a motivated Web Analyst to join the Decision Sciences team, within our Media Department. This position will be responsible for helping develop quantitative solutions to solve complex business problems. The Analyst will work in collaboration with the social media, digital production and web teams. This position will be responsible for client-facing deliverables. 

Skills and Capabilities

• Work on different aspects of the digital analytics pipeline: measurement strategy, implementation, QA, troubleshooting, insights development, visualization, and optimization.
• Analyze data with the goal to suggest changes that can make user experience on web properties seamless and frictionless. 
• Develop and execute multivariate website A/B tests and communicate results and insights.
• Effectively communicate results to non-technical audiences.
• Ensure all client materials meet/exceed expectations (content and quality) while meeting deadlines.

Requirements

• 1+ years of analytics experience.
• Experience with Google Analytics or Adobe Analytics
• Knowledge of descriptive statistics is required
• Experience working with and creating custom data visualizations (e.g. Tableau, Datorama, Google Data Studio/Looker, DOMO)

Bonus points

• Experience with A/B testing and CRO (conversion rate optimization) tactics is not required, but preferred
• Hands on with one or more leading statistical packages (e.g. Python, R, SPSS, SAS) is ideal
• Knowledge of SQL & ETL preferred but not required

YOU ARE:

• Problem solver with high emotional intelligence, self-awareness and organization
• Able to effectively communicate verbally and in writing
• Highly collaborative and adaptable to different situations, personalities and timelines
• Believes business outcome is much more important than a KPI, and can help teams and clients navigate both
• Strong conceptual and analytical skills with the ability to turn findings into executable plans
• Highly curious and desire to carve new paths in strategies and use of technology and data
• Operate with a high level of integrity and transparency

At GSD&M, inclusion is our superpower.  An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.  If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support. 

This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.