Analytics Manager, Tableau Specialist - Temp

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

Temp/Freelance Role Through 11/30/25 – Potential for Full-Time

• Department: Media / Decision Sciences
• Reports to (Position):  Sr. Analytics Manager
• Supervisory Responsibilities (Y/N): N
• FLSA Status (Exempt vs. Non-Exempt): Exempt
• Travel (%): 0%
• LOCATION: Austin

Position Overview:

The Analytics Manager - Tableau Specialist will play a critical role in transforming complex data into clear, visual insights that drive strategic decision-making. This individual will be responsible for leading the development and management of Tableau dashboards and reports, providing actionable analysis, and supporting data-driven marketing strategies.

Key Responsibilities

• Dashboard Development and Management:
  • Design, develop, and maintain interactive Tableau dashboards and reports that deliver actionable insights to stakeholders.
  •  Ensure dashboards are visually compelling, user-friendly, and tailored to meet the needs of various teams (e.g., marketing, sales, client services).
• Data Analysis and Reporting:
  • Conduct in-depth analysis of marketing performance data, including campaign effectiveness, audience segmentation, and market trends.
  • Generate regular and ad-hoc reports to track key performance indicators (KPIs) and provide actionable recommendations.
• Collaboration and Support:
  • Collaborate with various teams to understand their data needs and translate them into effective Tableau solutions.
  • Provide training and support to team members on Tableau usage and best practices.
• Data Integrity and Quality:
  • Ensure data accuracy and integrity by validating data sources and performing routine data quality checks.
  • Troubleshoot and resolve data-related issues in Tableau dashboards and reports.
• Strategy and Optimization:
  • Use data insights to identify opportunities for optimizing marketing strategies and improving campaign performance.
  • Stay updated with the latest Tableau features and industry trends to continuously enhance reporting and analytics capabilities.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Marketing, Business Analytics, or a related field. Master’s degree preferred.
• 3+ years of experience in data analytics, with a strong focus on Tableau dashboard development and management.
• Proven experience in working with large datasets and extracting actionable insights from complex data.
• Proficiency in Tableau Desktop, Tableau Server, and Tableau Prep.
• Proficiency in SQL/Python and experience with data extraction and manipulation.
• Excellent analytical skills with the ability to translate data into clear, actionable recommendations.
• Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Familiarity with AI platform integration for enabling visualization and generating insights.
• Experience in the advertising and marketing industry is a plus.

At GSD&M, inclusion is our superpower.  An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.  If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support. 

This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.