Associate Account Director-GTB

WHO IS GTB?

GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

The Oklahoma Associate Director Client Engagement is responsible for overall agency services for the Oklahoma Ford Dealers client and for the supervision, growth and development of client engagement team personnel, which includes providing training, motivation and performance evaluations. Training should focus on enhancing capabilities and skills in the following areas: Marketing Excellence, Ownership, Intelligence, client relations, vendor relations, data and analytics of tactics and Innovation (as appropriate for each level.)

Externally, the Associate Director Client Engagement is responsible for developing and maintaining a close relationship with senior-level client contacts, establishing GTB as leaders on the business, helping to achieve clients’ marketing objectives, and managing results for the agency.

Associate Directors Client Engagement must be energetic and active proponents of all client partnerships within the agency and participate in and lead any external cross-functional teams. Leadership is rooted in strategic partnership with a focus on absolute understanding of the client’s business (objectives, risks and strategies). They are the core contact for all partner relationships and day-to-day client activities and must be able to articulate the vision and value of all agency attributes and points of differentiation. They are responsible for the core growth and development of the account team, including goal-setting performance evaluations. Financial responsibilities include monthly billing, forecasting and updating clients on monthly billing and expenses.

This candidate must be prepared for a fast-paced environment and must be comfortable making decisions. 

• Collaboratively responsible for development of long-term account success and growth byparticipating in Client Engagement Plan development and execution. Gains and maintains expert knowledge of client’s business, industry and competition.
• Drives execution and measurement of final plan, ensuring proactive thought leadership andMIP initiatives are carried out.
• Supervises all work, providing oversight and guidance on current work (70%, while alsoaggressively pursuing new opportunities (30%).
• Builds and maintains client relationships, both with day-to-day clients and more senior levelcontacts.
• Participates in key client meetings: Presentations of GTB work; Client briefings; Strategy sessions; Agency day meetings; Cross-agency partner meetings.•Builds and maintains agency partnership relationships.•Supervises and develops direct reports.•Financial management responsibilities include monthly projections and billing, monthly budget review with clients.
• Regularly meets with and informs Director, Client Engagement on status of business, including escalation points as needed.

As part of the WPP Group, GTB offers one of the best overall compensation packages in the business. 

• Comfortable working in and leading integrated agency relationships.
• Able to lead strategic efforts across multi-channel engagements.
• Able to develop and disseminate strategic direction across internal cross-functional teams.
• Aggressive approach to client management as well as overall team and account growth.
• Able to handle multiple projects at once.
• Detail-oriented, a strong communicator and effective presenter.
• A team player with strong interpersonal and organizational skills.
• Familiarity with all facets of interactive campaign and macro strategy development.
• Bachelor’s degree or equivalent in related field.
• Five to eight years of experience, which may include large-agency interactive or senior client-side marketing experience focusing on strategy, innovation and an entrepreneurial approach to building brands.
• Experience with digital marketing focusing on site, display, search, emerging media or overalldigital ecosystem development.

GTB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. GTB is a M/F Disabled and Vet EEO/AA Employer. 

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.  

VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.   

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