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Project Manager-Integrated Campaigns

Detroit, MI

WHO IS GTB?

GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

VML is in search of a PROJECT MANAGER – INTEGRATED CAMPAIGNS

What you’ll do: 

  • Work closely with respective team members from various disciplines (Media, CRM, Creative, Project Management, Account, AdOps, and Analytics) within the agency to optimize and coordinate advertising campaign strategies and potentially regional offers across Paid Digital, Site, Social, Print / traditional, and E-mail. 
  • Work within our internal systems, platforms, and with our partners to execute campaign launches, this includes trafficking, creative development, Q/A, and troubleshooting. Specifically:
    • Developing detailed project plans, including timelines, and resource allocation.
    • Understanding project scope and objectives clearly.
  • Ensure that all projects remain consistent with agency and client approved brand communications strategies throughout the advertising development process. Specifically:
    • Tracking progress against the plan and identifying potential roadblocks.
    • Managing timelines and ensuring deadlines are met.
    • Informing regular status meetings and providing updates to stakeholders.
    • Escalating risks and implementing mitigation strategies.
  • Perform other duties and projects as assigned.

Who you are: 

  • Strong communicator: Clearly and concisely communicate project updates, challenges, and solutions to various stakeholders, specifically internal teams.
  • Agile and adaptable: Thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.
  • Organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management, from planning to execution.
  • Proficient in project management tools and software: Basic-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and other relevant software. 

What you’ll need: 

  • 2-3 years of experience in digital project management: Experience with managing digital advertising campaigns across various channels (Paid Digital, Site, Social, Email). Experience with traditional advertising is a plus, but digital expertise is paramount.
  • Proven track record of successful campaign execution: Provide examples of successfully launched and managed campaigns, highlighting key achievements and metrics that you were a part of (leading not required).
  • Deep understanding of digital marketing principles: Demonstrate a strong understanding of digital media planning, buying, campaign optimization, and performance analysis.
  • Technical proficiency: Familiarity with ad trafficking, creative development processes, QA procedures, and troubleshooting techniques within digital advertising platforms.
  • Basic Client management experience: Experience building and maintaining strong client relationships, presenting campaign updates, and managing client expectations.
  • Agency experience (preferred): Experience working within an agency environment and collaborating with various internal teams (Media, Creative, Account, AdOps, Analytics).

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$45,000 - $90,000 USD

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.  

VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.   

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